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Why “Smart Road” Startup’s Win is Huge for Israel

Israeli startup Valerann may have the key to solving the rising number of car accidents that plague the nation's roads
Traffic on a Tel Aviv highway. (Craig Johnson)
Traffic on a Tel Aviv highway. (Craig Johnson)

Israel has a major problem on its roadways: car accidents. Israel’s National Road Safety Authority states that 372 people were killed on Israel’s roads in 2016, up from 356 the year prior.

Daliyat al-Karmel, Israel-24 July, 2016 : car roll down after crushing the safety rail on the way to Daliyat al-Karmel
Daliyat al-Karmel, Israel-24 July, 2016 : car roll down after crushing the safety rail on the way to Daliyat al-Karmel

Accidents are on the rise.

Route 4 remains a hazard, killing over 22 people in 2016. But there is hope after Wednesday’s Journey Israel startup competition. An Israeli startup, Valerann, won a quarter million-dollar prize and will bring their technology to China’s Guangzhou Innovation Festival next year.

It’s huge news.

Valerann may have the key to solving the rising number of car accidents that are plaguing Israel’s roads.

First, electric scooters experienced a 350% rise in accidents last year. That’s a major issue for electric scooter users because injuries are much more significant when riding a scooter. But all of these issues are on the chopping block.

Valerann, a company created by two friends that met in the army, is creating something different: smart platforms. These platforms aren’t just for the autonomous vehicles that we’ve been hearing about forever; the platform can also work on today’s roads.

An end-to-end system, these systems use communication, sensors and algorithms to gather information about the roads:

  • Traffic
  • Major accidents
  • Surface conditions

“Smart road studs,” created by the company, are installed in intervals of 10 – 15 meters. These studs are used to capture data on the roadways. The data is captured and then uploaded to the cloud so that real-time information is available to road operators.

The studs will collect the data that smart cars and other smart technology use to make roadways safer.

Valerann knows that governments are too “frugal” to want to install new systems on their roadways, so the company has created a system that works with current safety equipment. The equipment is already installed around the world, according to the company.

So, if this is true, Valerann systems will be able to change the world – not just Israel.

What’s even more interesting is that the startup is just scratching the surface of what their technology can do. While the data can be used in apps and on third-party systems, the road studs can also be activated.

The company suggests that the smart studs might be able to illuminate red when a vehicle is stopped on the road. Noting the high number of accidents involving stopped vehicles, this could alert other drivers of a problem ahead and help curb unnecessary accidents.

The technology can even detect the vehicle involved in a crash and any potential hazards ahead. In the future, the smart studs might even be able to alert drivers of potential road conditions, such as slippery surfaces.

Road 531 has Valerann’s technology installed on 1.5 km of road. The data gathered at the site is being used to evaluate the road conditions for use in autonomous vehicles. Pilot projects are already in the works in the United Kingdom and the United States using Valerran’s technology.

Car accidents injure or kill millions of people worldwide. Valerann’s technology has the ability to reduce injuries worldwide, create jobs in Israel and save lives.

About the Author
 Jacob Maslow is passionate about internet marketing and writing. For more than ten years, he's used that passion to transform the web presence of a number of legal and medical professionals in creative, innovative and effective ways that get them noticed in a crowded field. Always learning and reaching for the next wave in e-marketing, Jacob funnels his creativity and desire to help into writing on LinkedIn and for publications such as the Huffington Post.  Currently employed as a marketing consultant; Jacob is originally from Brooklyn. He packed up his five children and made Aliyah in 2014. Jacob's experience and varied interests lend themselves to a diverse palette of topics ranging from technology, marketing, politics, social media, ethics, current affairs, family matters and more. Jacob owns several sites including an affiliate site and Legal Scoops In his spare time, Jacob enjoys being an active member of social media including groups on Facebook and taking in the latest movies. 
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