Just think of how many hours we’ve wasted every week sitting in bumper-to-bumper traffic… Can you imagine how intelligent mobility and the end of traditional mass transit will look like? Or even can you imagine how the future action movies will look like whereas all that we know about transportation is about to change?
Start by imagining: people traveling in hyperloops between cities and ordering flying taxis with an app; drones crisscrossing the air delivering packages; roads filled with driverless cars; flights to space, greener cities with infrastructures for various e-bikes and robotic horses – well, coming soon…
- The automotive industry is currently excited by possible disruptions arising from technological and societal trends such as electric, autonomous and smart mobility. These trends are attacking the very foundation of the business models employed by established players and existing supplier structures. In particular, a new cultural behavior whereby people are “consuming mobility” rather than buying cars may have a major impact on current players.
- Israel’s ambitious goal of reducing 60% of the country’s oil consumption by 2025 is a sign that governments can clearly see that the time is ripe for a revolution in transportation, for a world free of oil, populated by clean, accessible and efficient means of transportation.
- That Israeli innovation is paving the way toward a better future, only in Israel you can see such a quality (rather than quantity) whereas each and every small stand is a disruptive startup in which may change the way we mobilize in the digital era. E.g. 85% of the car is software and this is where Israel is taking major part in paving a future filed with innovations.
- In the future, car users will want a continuous, uninterrupted use of the car’s passenger compartment to become an extension of their normal home, office and leisure life. Join the Joy-Ride and Edu-Ride of the future.
- “In order for cars to be truly connected, at least 5th generation level communications and high-level data security are required. For example, the various systems require ongoing software updates, but it is clear to all of us that such updates in a vehicle traveling at a speed of 200 kilometers per hour are a matter of life and death and must be information security to prevent burglaries to the system.” HARMAN President and CEO Dinesh Paliwal
- Smart regulation – For decades, many governments have tried to develop solutions to address transportation and mobility challenges. It’s time for a new approach as without smart government involvement, it will be very difficult to advance in development and innovation and fit global standards, therefore governments must cooperate as to implement smart regulation that will allow all smart mobility to happen.
- “At the end of the day, philosophical and ethical questions must be reduced to concepts that cars and machines are capable of “understanding” and acting on them… a machine needs a clear definition of what is “dangerous,” and what is the right response to a dangerous situation.” – Prof. Amnon Shashua
- Industry players all agree they face a fundamental shift in consumer attitudes towards automobiles. At the moment, however, there are more questions than answers. For example, who will earn money selling products or services – and what products and services will they be exactly? A new cultural behavior whereby people are “consuming mobility” (MaaS) rather than buying cars may have a major impact on current players.
- Israel – China relations: Strong partnerships with Israeli innovative companies could be a significant competitive advantage for Chinese leading companies and even provinces and science parks from China wishing to build and grow their smart mobility abilities and know how. Just think of it, all startups that develop solutions requiring hardware changes or integration into existing automotive systems and components target OEMs and Tier 1 suppliers. If the Chinese OEM accepts the technology, the startups can partner up with a Tier 1 supplier for system integration and ultimately production.
- Conclusion: There is a real opportunity here to improve the quality of for billions of people and help clear the air of pollution and reduce traffic deaths. Israeli startups often consider themselves Tier 2 suppliers, and do not necessarily need local production facilities; production can be taken over by the Tier 1 supplier acting under license. I believe that soon enough we will see more and more collaborations happening between Israel and China – as the pair forge a closer relationship, step up smart mobility and R&D cooperation, learn from each other and set a testing ground for China automotive market.