An open letter to Yair Lapid

You would do well to make a small sacrifice now, for the sake of the State of Israel and the Jewish people
Yesh Atid party leader Yair Lapid (L) and Israel Resilience party chief Benny Gantz. (Yossi Zeliger/Flash90, Hadas Parush/Flash90)
Yesh Atid party leader Yair Lapid (L) and Israel Resilience party chief Benny Gantz. (Yossi Zeliger/Flash90, Hadas Parush/Flash90)

Dear Yair,

Growing up in Miami, I was always in awe of the sacrifices that the people of Israel made. They are one of the reasons I made aliyah.

I distinctly recall the sacrifice of Givat Hatachmoshet. Why would people lay themselves down on barbed wire?

For a country where so many have selfishly sacrificed the highest cost, one’s life, politicians who say they really care for the State of Israel and the Jewish people are unwilling to make the tiniest sacrifices.

Let me be “dugri” (straight-talking) with you, Yair. Yair, this is not your time. I am sorry, but someone has to tell you. You know it better than I do. You know that if you run independently or play footsie by doing a rotation to make yourself feel better, there is no chance for a change.

I don’t know for sure if Benny Gantz will be the next prime minister, but I can guarantee you that if you do not join Mr. Gantz, Bibi will be the next prime minister.

Yes, the election is in your hands, but only if you take decisive action. The election is in your hands only if you can show leadership by deferring to the best chance. Imagine if tomorrow you said “I will follow Benny.” What example would you be sending to the people of Israel?

A great one!

I know it’s hard. You are charismatic. You are a seasoned politician. You have waited. People whisper in your ear that it is your time. He is new to politics. So what? The nation believes in him. But you can be the king-maker. You can make the difference in the election of 2019.

And you know what? What is the sacrifice after all, anywa? You are young. If you play your cards right, you still have many years left to vie for the premiership.

The country has asked its citizens to sacrifice so much over the years. Can you make the sacrifice? Are you willing to give something up to make Israel better?

Ze’ev Feig

About the Author
Ze’ev Feig is the CEO and founder of Zensah®, a high performance athletic apparel company, founded in Israel in 2004. Born and raised in Miami Beach, Ze’ev was active in the Beitar youth movement, and he moved to Israel after graduating high school to serve in the Givati infantry brigade. After graduating from university, Ze’ev worked for a number of Israeli high tech companies opening new markets from South America to Asia. In 2003, Ze’ev completed his MBA at Babson College, and moved back to Israel, where he founded Zensah. He is actively involved in the Israeli high tech ecosystem having invested in a number of startups in Israel.
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