Alejandra Barav, at The Blogs

Alejandra Barav

Apr 21, 2026, 6:17 PM

The 8th Happiest Glitch in the Matrix Turns 78

Four generations of showing up with Great-grandma Sima and the Tzabarim she planted in Tirat HaCarmel

Finding logic in a country that defies every pattern by showing up for each other. I was standing in my kitchen a few days ago, staring at a pile of laundry that seemed to be reproducing by fission, when the...

Apr 14, 2026, 1:14 PM

The Siren, The Popsicle, and the Deepfake

Recalling an afternoon of memory with Holocaust survivor Elias Feinzilberg in an era of deepfakes where seeing is no longer believing. Today, I bowed my head in silence to the sound of a siren, joined by nine million Israelis. On...

Aug 14, 2025, 8:42 AM

We Trained for Sirens. Not for the Heatwave

The air didn’t just get hotter. It got heavier, with grief, with uncertainty. And my lungs noticed. For six summers, I’ve lived in a house in Pardes Hanna that seemed to defy the Israeli heat. No air conditioning. Not even...

Jul 6, 2025, 11:42 PM

What my husband’s grandmother taught me about empathy

Great-grandmother 97 in her home at Tirat HaCarmel

She’s 97 and still apologizing for grieving. Sometimes, the bravest thing is to simply listen. It was Erev Shabbat. My husband’s grandmother walked in. Ninety-seven years old. Small but proud. Carrying her walker with a grace that dared you to call...

Dec 5, 2024, 1:12 PM

Golda Meir: The Lioness Who Led Me Home

From tanks to tech, Golda’s legacy lives on. How has her ‘shopping basket’ shaped Israel’s resilience and innovation in tackling today’s challenges? Growing up in Mexico, I dreamt of making a difference, but never did I imagine I’d one day...

About Me

Alejandra helps organizations amplify their impact through strategic PR and content creation. At ThetaRay, she leads communications to promote AI transforming the global fight against financial crime. A former CEO of a Latin American TV station, Alejandra founded Holaland, an award-winning media agency. She has hosted shows for Univision, CBN, Canal 27, and OurCrowd TV. She is passionate about bridging cultures and fostering global collaboration.

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