Chaya Berkowitz

Marketing professional, mother of 4 girls, happy carnivore

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Oct 30, 2024, 12:30 PM

Jewish American or American Jew?

Adobe Stock

We are mere days away from what promises to be the most critical US Presidential election in history, one which will have serious repercussions across the globe. It is precisely at this moment in time that I feel compelled...

May 6, 2024, 7:05 AM

A Yom HaShoah Unlike Any Other

Jewish grave. (Pixabay)

Two weeks ago, thousands of Jewish children around the world asked the famous four questions beginning with “Ma Nishtana?”, “Why is this night different from all other nights?” at the Passover seder. Tonight, as Yom HaShoah begins, the same...

Apr 10, 2023, 1:05 AM

An Angry, Broken Heart

Image by Dimitri Wittmann from Pixabay

Today I watched a family whom I don't know bury their two daughters while their mother/wife fights for her life. I spent much of the day crying, partly for their unimaginable pain and partly for the pain of the...

Dec 10, 2019, 10:51 PM

Making Aliyah a Smooth Landing

Packing up your stuff, deciding what to take with you or give away, closing down your phone line and electricity bills, selling your car – all the aspects of moving can be a huge source of frustration and seem...

Aug 15, 2019, 1:44 AM

Lost in Translation

Moving to Israel – making aliyah – is hard enough. Whether you arrive as a single person or married with eight children, it can be fraught with pitfalls, difficulties, and loads of frustration. But when it comes to learning...

Apr 12, 2018, 1:19 AM

Yom HaShoah Thoughts From a 2nd Generation

Today, on Yom HaShoah, we remember the 6 million. We stand for a moment of silence as a siren blares throughout Israel, and we go to Holocaust Remembrance events. But for some of us, it’s a more personal thing. The...

Jan 5, 2017, 3:46 PM

A Realistic Aliyah

You've just moved to a new country where you don’t speak the language, but you need to register your son for 3rd grade and your daughter for kindergarten. You also need a gas line put in your apartment, and...

May 31, 2016, 4:53 PM

Ladies, Please Get a Job

Ultra-Orthodox women working in the Malam Group IT company in the Haredi settlement of Beitar Illit. (Nati Shohat/Flash90)

One of the things that my husband and I teach our kids is the importance of working; growing up, it never crossed my mind that I wouldn’t work for a living - it’s something that was simply assumed and I knew it was what I wanted

Apr 13, 2016, 12:21 AM

The 9-Hour Breakup

People stand on a platform waiting to get on the subway in New York City (photo credit: Kobi Gideon/Flash90)

Why would anyone want to spend an hour and a half in traffic to get to a desk to do work they could easily do at home?

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About Me

A marketing professional, former entrepreneur, and mother of four. A talented hi-tech B2B SaaS marketer, strategic thinker, and storyteller extraordinaire who is passionate about technology that makes human impact.