Ihor Pletenets is a finance professional with more than fourteen years of experience working in the financial markets in London and Israel. He holds a B.A. (Hons) in Accounting and Finance from the University of West London, where his interest in the stock market began during his student years and naturally developed into a career in finance.
After graduating, he joined a stock market research house in the City of London, initially working as a finance manager before transitioning into technical analysis and contributing to investment research. Over time, his experience across different market cycles led him to value both fundamental and technical approaches – not as competing disciplines, but as complementary ways of understanding risk, behavior, and long-term outcomes.
With a background in accounting and long-term investing, his work focuses on helping people understand money in clear, practical terms, without hype, speculation, or unnecessary complexity. His perspective has been shaped by years of observing how ordinary investors succeed or struggle, often not because of intelligence, but because of behavior, habits, and the absence of simple guidance early in life.
Alongside his professional work, Ihor writes about the economy and financial markets, with articles available online for a broader readership. His writing is aimed at readers who want to make thoughtful financial choices, stay steady through market cycles, and build something that lasts over time.
