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John Jeffay

I tell startup stories

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Apr 21, 2026, 5:47 PM

Life and Death: We Mourn as our Enemies Rejoice

It is a painful day. Today, on Yom HaZikaron (Memorial Day), we recall the thousands of soldiers who have fallen defending the State of Israel. And the men, women and children who have been murdered in countless terror attacks. Not that...

Oct 26, 2025, 10:07 AM

Brainwave Pioneer: Time is Running out for My Son

Yaron Segal wearing the brainwave helmet he invented to help stroke patients recover. Picture: John Jeffay

I’ve interviewed hundreds of startup founders since I moved to Israel – but none quite like Yaron Segal. He’s come up with an incredible idea (not unusual in the Startup Nation). He’s turned that idea into real, marketable product (again,...

Oct 13, 2025, 12:42 AM

War in Gaza: The Frog and the Scorpion

The war is over. Hamas says it now likes Jews, no longer wants to obliterate Israel and is very sorry about October 7. Only kidding. As I write this there is a ceasefire in place and the prospect, in the coming...

Aug 1, 2025, 6:34 PM

How I’ve been betrayed by the BBC

We are all being betrayed by the BBC. And it hurts. I grew up trusting Britain’s publicly funded broadcaster. I got a radio for my 10th birthday and while other kids listened to 70s pop, I had the dial permanently...

Jul 1, 2025, 5:15 PM

Swallowing the Hamas Lie, Time after Time

I have just returned from the funeral of a brave young man who lost his life protecting me, my family and my country. Natan Rosenfeld, aged 20, was a soldier in the IDF. He had a bright future ahead of...

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About Me

I am a journalist and photographer, specialising in Israel's startup sector. I have interviewed hundreds of CEOs and founders for news websites in Israel. I help them step out of their world and explain the complexity of what they do in way that engages ordinary readers. See my photographic work at jeffay.co.il

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