Backlinking 101: A White Hat Guide for Entrepreneurs

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In the age of Google and the rise of digital marketing, nothing is more important than backlinking. Search engine optimization (SEO) can be thought of as an inverted pyramid with backlinks at its foundation.

A strong SEO strategy starts with a solid understanding of what backlinks are, why they are important, and how to build them in a white hat (i.e., ethical) way.

Backlinking is a term that has been used for years in the world of SEO. The basic principle of backlinking is to add links to your website from other websites so Google and other search engines will direct traffic to you.

Backlinks, also referred to as inbound links or incoming links, are important because they can improve your search engine rankings, which means more people will find your site when typing in a keyword or looking up a topic online.

Why Are Backlinks Important for Entrepreneurs?

Backlinks play a major role in search engine ranking, so entrepreneurs need to understand how they work and learn the best practices for securing high-quality links that will boost rankings and drive traffic.

An increase in backlink equals an increase in organic traffic, which could translate into increased sales and revenue for you.

Factors that Impact Link Value


A high-authority site has several markers which act as trust signals for Google bots: age, size (number of pages, quality of content), velocity (how frequently new content is published), domain history, backlink profile, Google PageRank, and more.

Do-Follow vs No-Follow Status

Backlinks come in two flavors: do-follow and no-follow.

A do-follow link means that a search engine can follow the link and count it towards your website’s PageRank. This is the type of backlink that has a remarkable impact on your SEO and pushes your site up the search page results.

No-follow links allow crawlers to crawl the link and pass along everything except link juice (value from one page to another). They still have SEO value but it is not as robust as a do-follow one.

Link Location

The location of your backlinks also matters when determining ranking power because having authority sites linking to you from higher spots on a page will make them more powerful than links in lower positions.

Links should be placed within the main body content on a webpage and not put into the footer or sidebar.

What Makes a Good Backlink?

Here are some of the most important factors that determine link value:


Since there are millions (maybe billions) of sites out there all competing for better search engine rankings, entrepreneurs should choose those with high domain authority to send backlinks.

Reputable websites usually have other reputable sources linking to them. Sites are not reputable just because they exist for a long time or have enough content. It takes effort and effective marketing strategies to earn respect from others in your industry.


Backlinks should be relevant to the content on your website. Relevant backlinks help search engines understand how all of these different sources of information are related.


Inbound links from highly authoritative websites communicate more trust and authority than a site that is not as well known or has had problems in the past.

Having a strong brand also contributes to link value because people tend to trust popular companies more than upstart brands with zero histories of success.

White Hat Backlinking Strategies

Building credible links the white hat way is the best method to secure positive rankings and avoid Google penalties.

Focus on High-Quality Content

Before you start trying to secure backlinks, focus first on creating high-quality content that provides value to your audience. Make sure the information is trustworthy and accurate so people will naturally want to share it with others.

Link to Relevant and Useful Content

As you create your content, explore tools that help you promote high-quality articles within your niche over time via related articles. This way, when someone reads one of those other pieces of content they will be linked back to yours as well – thus giving you a valuable backlink.

Build Relationships Within Your Niche

Guest posting is a great way to build your brand, establish yourself as an expert in your niche, and gain backlinks from reputable sites.

Explore The Skyscraper Technique

The skyscraper technique is a popular tactic used by marketers because it allows you to build relevant links to your website very quickly with minimal effort.

In short, this strategy involves taking an already successful piece of content and breaking it down into multiple smaller pieces of related information for easier distribution and sharing among other sites online.

This technique was first introduced by Brian Dean of Backlinko.

Learn Broken Link Building

If you find a page on a competitor’s site that has a broken link, contact the website owner and ask if they would be interested in having it fixed by replacing it with one of your links instead – sometimes the simplest ideas produce the biggest results.

Align Sales Strategies With Current Events

A surefire way to secure high-quality backlinks is to create content based on important current events such as product or software launches or new product announcements.

You can write about these topics on your blog and distribute content via social media, which will allow you to pass along some valuable link juice to your site.

Create Compelling Visual Content

Visual content is one of the best ways to increase engagement and social media activity.

This type of content should be created by entrepreneurs as well – colorful infographics, eye-catching images, and videos can all help you gain valuable backlinks from other sources that will send traffic to your website.

Final Thoughts

Building quality backlinks the white hat way takes time and effort – but in the long run, it is worth your while if you want to avoid Google penalties and secure high-ranking web pages.

Entrepreneurs should focus on building relationships, creating valuable content, promoting it through traditional channels, and ensuring they align their sales strategies with current events.

If you do this, backlinks will follow naturally over time – boosting your search engine rankings exponentially along the way.

About the Author
Bernard Brode is a nanotechnology product researcher and believes that it might end up being the biggest tech story of all time.
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