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Shmuly Yanklowitz

Beyond Falafel – The Vegan Explosion in Israel

Photo by Naya Shaw: https://www.pexels.com/photo/aerial-photo-of-road-near-buildings-and-beach-2002604/

A growing vegan movement is taking place in Israel – a country known for its inventiveness and spirit of entrepreneurship. Often called a vegan paradise, Tel Aviv, in particular, has won praise worldwide for its thriving plant-based food scene that can compete with any major city. This rise in veganism, cutting across religious and cultural lines, is a major social and cultural phenomenon in modern Israeli society.     

A Growing Vegan Nation

Approximately 5% of the population is vegan, making Israel one of the countries with the highest vegan per capita rates in the world. This trend is a reflection of a heightened awareness of ethical, environmental, and health issues among the Israeli population, rather than just a fleeting fad. 

The “Golden” Green Leaf

Veganism is becoming increasingly popular in many areas of daily Israeli life. The recognizable green leaf symbol, commonly used to indicate vegan-friendly options, is now frequently seen on menus in both high-end restaurants and busy cafes across the nation. Growing consumer demand, and an understanding of the need to accommodate a range of dietary preferences, are indicated by the broad adoption of plant-based substitutes. 

The Land Of Milk And Honey? Here’s Some Israeli Tech Food Innovation: 

Additionally, Israeli tech firms are leading the way in the development of cutting-edge plant-based food technologies. The production of cultivated meat is being pioneered by businesses like Aleph Farms, Future Meat Technologies and SuperMeat, providing consumers with an alternative to animal agriculture while addressing issues of sustainability and animal welfare. These businesses are utilizing state-of-the-art biotechnology to produce lab-grown meat that closely resembles the flavor and consistency of conventional animal products, creating new opportunities for the food industry. In 2024, Israel became the first country in the world to approve the sale of cultivated meat.

Israeli businesses are making great progress in creating plant-based dairy substitutes in addition to farmed meat. New and creative companies, such as Remilk, Imagindairy, and DairyX, are making plant-based milk, cheeses, yogurts, and ice creams that taste and feel a lot like their animal-based equivalents. In addition to propelling economic expansion, this explosion in plant-based innovation is also helping create a more sustainable and humane food system. These types of products allow people to eat animal products without relying on the inhumane practice of factory farming.

Although the vegan movement is growing in popularity in Israel, there are still obstacles to overcome. Plant-based living is not as enthusiastically embraced by all facets of Israeli society. While some religious communities may value traditional eating habits, others may be skeptical of veganism. It is important to understand, though, that religious and spiritual reasons are not the only factors contributing to the growing popularity of veganism in Israel. It is closely linked to a larger cultural movement toward environmental awareness and a greater understanding of the connections between animal welfare, human health, the health of the planet, and a closeness to G-d. 

Israelis As Environmentalists

Israel, which is located in an area that frequently experiences extreme weather and is facing the imminence of climate change, is well aware of the environmental problems the world faces. With many Israelis adopting plant-based diets to lessen their environmental impact, the rise of veganism can be interpreted as a reaction to these worries. 

Water pollution, deforestation, and greenhouse gas emissions are all significantly impacted by animal husbandry. People can greatly lower their carbon footprint and help create a more sustainable future by opting for plant-based options. 

An Ethical Reasoning

Furthermore, the historical trauma that the Jewish people have endured might also be a factor in the growing popularity of veganism. Seeing animals be numbered, imprisoned, abused, medically tested on and transported long distances, may cause some painful memories of the past. Those who want to reduce harm and make the world a more compassionate and just place may resonate with the Jewish tradition’s emphasis on compassion and the moral treatment of all living things. 

The Jewish tradition places a strong emphasis on bal tashchit, or the proscription against unnecessary destruction. Although it is mainly concerned with the prudent use of resources this idea can also be expanded to include the moral treatment of all living things. [By preventing animal suffering and addressing the environmental harm caused by farming, we fulfill our duty as stewards of God’s creation.]

Photo by Ella Olsson: https://www.pexels.com/photo/assorted-fruits-in-bowl-1458695/

Adapting To A Healthy Lifestyle

The growing emphasis on health and wellness in Israeli society is also closely associated with the rise of veganism in that country. Many Israelis are switching to plant-based diets because they understand the many health benefits of living a whole foods lifestyle.

 Improved general health including decreased risks of obesity, high blood pressure, and some types of cancer are frequently linked to plant-based diets. In addition to the health advantages for individuals, veganism promotes a sense of community in Israel. 

In Israel, Veganism Is The Future

A complex phenomenon, the rise of veganism in Israel has ramifications that go beyond dietary preferences. It indicates that a sizable portion of the populace is becoming more conscious of their ethical environmental and social responsibilities. Without a doubt, this movement will influence how people eat in the future and help create a society that is more compassionate and sustainable as it develops.

About the Author
Rabbi Dr. Shmuly Yanklowitz is the President & Dean of the Valley Beit Midrash (Jewish pluralistic adult learning & leadership), the Founder & President of Uri L’Tzedek (Jewish Social Justice), the Founder and CEO of Shamayim (Jewish animal advocacy), the Founder and President of YATOM, (Jewish foster and adoption network), and the author of 22 books on Jewish ethics. Newsweek named Rav Shmuly one of the top 50 rabbis in America and the Forward named him one of the 50 most influential Jews. The opinions expressed here represent the author’s and do not represent any organizations he is affiliated with.
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