Luc Bernard

Call of Duty’s latest stunt is making a mockery of the Holocaust.

For Activision’s latest PR stunt to promote the new Call of Duty, Fer Machado and 72 & Sunny put up on a busy London street, a wall covered in blood alongside Nazi zombie heads.

It was a Halloween stunt to scare bystanders, but most of them were amused and took photos with the Zombies, laughing and having fun. While the heads were on the blood soaked walls, whose blood could that have been from? Was it from the Zombies or the victims of Nazis?

With record antisemitism in the UK, and Holocaust survivors getting messages on the internet saying they should of died, Fer Machado did not think to how this will make UK Jews feel to have Nazis be in the middle of the street, or worse how traumatic that would be to the remaining Holocaust survivors.

Katherine Brodsky who worked on Man in the High Castle after their stunt doing Nazi themed ads on the New York subway said “History is not a publicity stunt”. 

This highlights a bigger problem, which is that Jewish trauma does not count. That inside the diversity divisions in the gaming industry that Jews don’t count. 

I have witnessed this first hand, and now Call of Duty and Fer Machado are proud of profiting off the death of millions, while a 1/3rd of Holocaust survivors in the USA live in poverty, Activision and 72 and Sunny are busy making millions to billions off the trauma of the Holocaust.

About the Author
Luc Bernard is a French Jewish video game creator and director. Known for his game The Light in the Darkness, which has received rave reviews across the globe, Luc is changing the way people view video games and Jewish history. With an insight on Jewish culture and a realism that has never been seen with in a game, The Light in the Darkness tells a moving story of a fictional family of Polish Jews caught up in the Holocaust in France. The game has gone on to be dubbed in different languages around the world. Luc’s most recent accomplishment is the inclusion of a Holocaust Museum into gaming juggernaut Epics Fortnite, changing the way people play and watch videogames. Born in France and raised in poverty between France and the UK by his grandmother, Luc knew there was more for himself and his Jewish culture. By 16 he was making games and had his sights set on the American Dream. He went from living in France to living in Los Angeles, pursuing his gaming career. Known as a thought leader and a disrupter in the space, Luc wanted to do things his way: he self-financed his passion, believing he had a duty to share the stories of the 6 million Jews and who they were as people, not just what their death was. Luc released the game for free — and the game has seen massive success. The Economist said, “It makes for sobering gameplay, though that’s the point. Bernard wanted to show that for Jews survival was just a matter of luck. He hopes that his creation will be used as a teaching resource for young people for years to come.” Luc is represented by UTA and lives in Los Angeles.
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