This is a highly unusual and controversial title for numerous reasons.
Attack dogs bring memories of horrendous Nazi military dogs, feared police dogs and private watchdogs, gruesome professional fighting dogs, and more unpleasant illustrations.
But I’m going to apply this symbolization to the world of public relations (PR).
Aggressive yes, feared maybe, effective, compared to the past and present method being utilized by a highly advanced, technical, democratic country; most certainly.
For decades Israel has been criticized for, lack of a better term, being in the stone age, in relation to PR.
Pitifully, alleged terror organization, mass murders and war crimes offenders, Hamas, has better PR success than Israel.
But this is not the Israel PR division’s fault. They never have had the government and military’s concentration, support, use of all available resources, to include, funding, certified western experts, training, local talent, usage of exceptional Israeli technology, and permanent central coordination, consistency and commitment, that is necessary for worldwide triumph.
To be fair to the Israel PR people and division, they are treated and funded purportedly as an afterthought to be utilized only when essential. Moreover, you cannot stop after wars and conflict, today, PR is crucial 24/7, till the end of time.
Nor, does the Israeli government, military and religious establishment exploit the most massive, unseen, but vocal, army on the planet.
However, this mode is extraordinarily controversial in Israel, and has been for decades. I know from personal, firsthand experience starting in 1997, after meetings with the IDF’s Spokesman’s Office, an official in the Israel Democracy Institute, the Prime Minister’s Spokesman, and later several individuals with the Israeli Foreign Ministry.
Particularly contentious, to the Jewish Orthodox who supposedly fear the potential ramifications which could envelop Israel in the process.
Plus, after living here for years, I fully understand, the ‘religious and cultural’ anxieties the Jewish Orthodox dread. For, if Israel loses its Jewish State Heritage and status, what is the point of Israel? Israel could lose its identity, religion, traditions, culture, and most important, Jewish protection, like the rest of the world.
Therefore, in order for a combined Israel PR campaign to work, there would need to be stringent guidelines and robust overseeing by an Israeli Orthodox Jewish leader.
Indeed, I am talking about using international pro-Israel and pro-Jewish gentile Christians for positive Israel PR, who do not believe in converting Jews, who rather believe, as a Christian, it is their exclusive duty to support Israel and Judaism. And, to convince other Christians and peoples, that aren’t already, to follow suit, while using solid, indisputable scripture from the Torah, and from their own scripture in the New Testament.
Fearless, energetic, enthusiastic, educated, cultural sound, Christian ‘attack dogs’ for Israel’s positive PR, as a single entity, groups or as lone wolves; Torah and Christian scripture experts, who are loyal to Israel and preserving Judaism. Believe me, they have been yanking on the lease for years to be unleashed onto the world, commissioned by Israel, against anti-Semites, anti-Jewish, and anti-Israel populations, which comprise of the scripturally uneducated, the liars, the bias, the Christian Arabs wrongfully aligned with Muslim radicals (and Christian Bible scripture to enforce the wrong alignment), and the uninformed or unsure.
There is an estimated 2.4 billion Christians in the world, the largest religion on the globe.
At best 15 million Jews and that’s a stretch. Those numbers should be staggering and daunting to the Israeli PR, and what they are up against.
Furthermore, Israel PR is not making a dent in positive world opinion. In fact, most may argue, Israel is acceleratingly declining into negative PR. They simply do not have the necessary tools, money, number of personnel, support and tactics to make global gains. Additionally, do not have the know-how, religiously and culturally, to alter the Christian and seculars that maintain an anti-Jewish and anti-Israel opinion.
Several contest, the only people that are positively affected by Israel’s PR are already Israel supporters.
The rest would add, no one believes what Israel or Israelis say. Nor, from no fault of their own, do Israelis understand the principles or how to pragmatically explain or change viewpoints to an anti-Jewish and anti-Israel Christian and secular populace, either by cultural or religious means.
After all, and realistically, the very fact that the PR message is coming from Israeli Jews immediately fosters a negative reaction to much of the planet.
I’m sorry to be blunt, but this is reality, and I think Israelis know this, but won’t admit it.
One reason may be Israelis don’t trust outsiders, and for understandable, historical reasons. But neither do outsiders trust Israel. This goes both ways.
To make matters more complicated, the average person does not understand what really is happening politically and militarily in the Middle East.
Data patterns strongly suggest, disseminating a message with maximum productivity starts from the inside going out.
In other words, higher achievement rates, in this case, Israel’s positive message, would be obtainable using trusted people from inside the religion and culture you are targeting, that comprehensively understand their own religion and culture, and already have acceptability and authority – instead of exclusively using a PR message from an outsider, foreigner or historically misunderstood and maligned religion.
This is not only merely logical and normal behavioral and acceptance examples but good, common sense.
Israel PR; set up your mandatory security perimeters, required guidelines for data, action, resources, contributions, binding legal prenup contract for Christians to sign, Jewish overseers, and then issue permission, metaphorically; Israel PR ‘dog collar, license and tags’, and let the global, positive ‘PR Christian attack dogs’ loose.