Anne Etra
Anne Etra
Writer. Publisher. Fitness Trainer.

College alum? Care about Israel? Read on

Swastika in the snow, Cornell University, 2019.
Swastika in the snow, Cornell University, 2019.

The picture on the ground isn’t pretty.

Anti-Israel/BDS groups play dirty, and their propaganda is powerful and effective. Why should we let them delegitimize Israel and erode her support, particularly among younger Americans?

Nonprofit Untold News is responding with a counterattack.

We need our future leaders to know and appreciate Israel’s positive contributions to the world. So we’re building on our success* at reaching millennials, in media they frequent, with news of Israel’s extraordinary innovation and disaster relief to countries worldwide.

Israel Ad in Princeton’s alumni magazine, 2019.

New Israel Ad Campaign in College Alumni Magazines.   

We’re running in six magazines – Stanford, Yale, Penn, Princeton, Harvard, Columbia – with ads featuring provocative headlines about Israeli inventions or a Bill Gates Israel quote. Results, via website analytics and downloads of our e-book Tiny Dynamo are encouraging.

Next steps? Expand the campaign to alumni magazines across the country.

Help us. Take action! Worried about anti-Israel activity at your alma mater? We can combat it there. Sponsor an ad. Share your college idea.  Donate.  Together, we can spread the Israel truth and kick the haters down the road.

Find out more at

* 3.4 million engagements NOTE active participation!  660,000 Facebook fans  *  3000 on Instagram  * 500,000 Buzzfeed readers

About the Author
Anne Etra is a Writer and Publishing Consultant, who published Tiny Dynamo and El Pequeno Dinamo for Untold News. Her corporate life was with Oxford University Press, she is a proud Penn alumna, and a Senior Fitness Professional.
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