Field Notes: Day #3 from Rackspace Hosting Startups Week in Jerusalem….

Hub Etzion is the workspace of biblical proportions.

I could have been at work workspace / accelerator in Israel, or for that matter, the world.

Former Israel Ambassador to the U.S., Michael Oren (left) visited Hub Etzion the morning I was there.... joining me was Ken Shostack (center).
Former Israel Ambassador to the U.S., Michael Oren (left) visited Hub Etzion the morning I was there…. joining me was Ken Shostack (center).

On Tuesday, Amy Gottlieb Shuter and Rachel Moore invited me to come join the community in the town of Gush Etzion. It’s about at 20 minute taxi ride from Jerusalem. You pass by Bethlehem, and enter the lands of where many biblical figures made their home or walked the lands where there are multiple communities that have been built.

You can learn more here.

When you l look at the photos you see people working together, collaborating, doing the hard work, figuring stuff out, asking for help, meeting with mentors and advisors, and winning.

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Living here can sometimes be challenging. You see a greater military presence as you drive into the main ring road to protect the citizens. Life carries on and the commitment to be here, live here and work here is clearly evident from the meetings my friend Kenneth E. Shostack and I had during the day.

If logic prevailed, you would never have a workspace here. But heart and soul and a sense of belonging here prevails. Hub Etzion is part of another trend I am seeing: more workspaces and entrepreneurs opting to build their businesses in the periphery, and not necessarily in the major cities of Jerusalem, Tel Aviv, Haifa, Be’er Sheva or Nazareth.

This is something that was not not by a municipality or NGO. It was done for entrepreneurs, by entrepreneurs, committed to the land of where they come from – thousands of years in the making.

Thank you, Amy and Rachel for a wonderful and inspiring day.

Rackspace Hosting art by Gapingvoid.

About the Author
Alan Weinkrantz is a Tech PR / Startup Communications advisor to Israeli and U.S. companies, and is the Brand Ambassador and Senior Advisor for James Brehm & Associates, one of the leading IoT (Internet of Things) strategy and consulting firms.
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