Juda Engelmayer
Crisis Communicator, Droll Dragon

How NYC’s New Left Makes Jews the Price of Admission

Socialism is the paint job; anti-Zionism is the payload

How Zohran Mamdani Uses Socialism as a Trojan Horse-and Why So Many Jews Keep Falling for It

Zohran Mamdani didn’t win the Democratic primary and has not become the leader in the polls by selling New Yorkers on an economic plan. He won by selling a moral costume. The pitch sounds familiar: free groceries, cheap rent, tax the rich, cradle-to-grave security. But the product underneath isn’t democratic socialism in the Western tradition. It’s a coalition machine that makes anti-Zionism the keystone, launders illiberal ideology through the language of “justice,” and treats Jews as acceptable collateral.

Call it what it is: a Trojan Horse. Socialism is the paint job; anti-Zionism (and the larger illiberal project it enables) is the payload.

Mamdani insists he opposes all theocracies. Yet the only state whose existence he relentlessly delegitimizes is the world’s lone Jewish one. He finds his courage not for Tehran, Riyadh, Doha, or Kabul – but for Jerusalem. That asymmetry is the tell.

It is a bait and switch. His movement talks rent freezes and food insecurity, then slips in litmus tests on Israel that have nothing to do with sanitation routes, school safety, or pension math. It organizes around “oppression” as a single organizing myth. It collapses unrelated causes into a hierarchy where the Jewish state is cast as a totemic oppressor, thereby justifying any rhetoric against it, and any humiliation of Jews who won’t self-flagellate on command.

The trick isn’t new. Decades of campus training taught activists to rebrand hard illiberal ideas as civil rights work —an intersectional shield, of sorts. They learned to speak fluently about equity while excusing, ignoring, or minimizing reactionary agendas everywhere else. That’s how you get “Queers for Palestine” placards in a city where actual queer Palestinians flee to Tel Aviv. It’s how you get New York progressives cheering a candidate who bristles at the phrase “globalize the intifada” one week, then rationalizes it the next.

The movement’s genius is narrative. When critics object, it reframes the objection as bigotry. Which brings us to Mamdani’s viral identity video and the rhetoric surrounding it. Islamophobia exists; anyone honest knows that. But using genuine grievance as an all-purpose deflector, mainly to avoid answering basic questions about governance, public safety, or foreign policy signaling, turns identity into a shield against scrutiny. That’s not justice work; that’s power politics.

Too many Jews in public life still believe that if they concede enough, they’ll be spared. New York City Comptroller Brad Lander should be the cautionary tale. He filmed himself on Yom Kippur adding invented Al Chet lines-“for the sin of starving people in Gaza,” “for the sin of genocide”-which is not repentance; it’s political performance grafted onto sacred liturgy. He adopted the “anti-Zionist but not antisemitic” line so eagerly he convinced himself he’d be rewarded for it-maybe even with a deputy mayor slot. He wasn’t. The movement he tried to appease pocketed his self-abasement and moved on.

Appeasement isn’t solidarity. It’s abdication. And it never satisfies the people you’re trying to appease.

Mamdani once said he “felt the pain of 9/11” because his “aunt” faced Islamophobia and stopped riding the subway. That was not wholly true, he lied. Yet, if it were true, it is a real pain; New Yorkers should reject bigotry against anyone, but it is selective empathy, and leadership requires moral proportion. The city still carries the trauma of watching towers fall, sirens scream, and thousands murdered, and even more people who died later, and those still facing trauma and illness from the debris. The fact that his public posture highlights secondary ripples over the core atrocity tells you everything about the hierarchy of empathy that guides this politics.

What does this coalition actually want? Listen carefully and you’ll hear it: the goal isn’t Sweden with better bagels. It’s to delegitimize the Jewish nation as uniquely unworthy, mainstream the street language of “from the river to the sea,” and import the cynicism of campus into City Hall. The policy menu-rent caps, tax hikes, free this and that-is the recruiting tool. The true test is whether you will anathematize Zionism and anyone who won’t.

That’s why the coalition holds together despite contradictions that would shatter normal politics: LGBTQ+ activists aligned with groups that would persecute them; self-styled secularists promoting figures who never criticize actual theocracies and the horrors that occur in those daily; Jewish officials ritualizing public contrition for invented communal sins and still getting iced out. The only through line is anti-Zionism as identity.

There’s another Jewish progressive tradition – the American one. Jews spent the better part of the last century defending labor without demonizing markets. It built civil-rights coalitions without demanding Jews renounce Jewish peoplehood. It understood that the antidote to theocracy isn’t nihilism but a muscular, pluralistic liberalism anchored in civic duty, free speech, and equal protection.

We can debate tax rates, zoning, and transit priorities in good faith, but the price of entry cannot be the delegitimization of Jewish self-determination. That’s not progressive; it’s bigotry with better branding.

If you’re a Democrat, ask every candidate-Mamdani and his allies included four simple questions:

  1. Do you support the right of the Jewish people to national self-determination in their ancestral homeland, the same way you support it for others?
  2. Do you condemn calls to “globalize the intifada,” a slogan under which Jews have been attacked here and abroad?
  3. Do you oppose all theocracies with equal vigor-or only the Jewish state’s existence? And then name three policies you’d pursue to support women, LGBTQ people, and dissenters under Islamist regimes.
  4. Will you protect Jewish New Yorkers, synagogues, schools, and businesses without condition, and oppose loyalty tests that isolate them unless they repudiate Israel?

If the answer to any of those is a dance, a pivot, or a poem about feelings, you have your answer.

Jews must stop volunteering to be the movement’s useful idiots. Stop rewriting our liturgy to flatter people who won’t defend your dignity. Stop believing you’ll be the exception. You won’t. There’s no safety in self-erasure, just the temporary thrill of applause from people who will drop you the moment it’s expedient.

All New Yorkers must start demanding universalism again; one standard for bigotry, not two. Start rewarding leaders who can care about renters and police, the poor and the taxpayers who fund services, Muslims who face bias and Jews who are targeted weekly on our streets. Start treating anti-Zionism as what it is in New York’s lived reality: a permission structure for mainstreaming antisemitism.

New York – the city I was born in and have lived in for most of my life, the city so many of us love – can’t afford politics that unravels the social contract under the guise of “justice.” If you want a fairer city, build it without imported hatreds. Don’t open the door to this Trojan horse. He’s not selling anything we should buy, nor anything America needs.

About the Author
Juda Engelmayer is the president of HeraldPR, a leading public relations and crisis mitigation firm and a partner with Converge Public Strategies. With decades of experience in media, strategic communications, crisis management, and public affairs, Juda leads a growing team and oversees a diverse portfolio of high-profile clients. Before launching HeraldPR, Juda spent ten years as Senior Vice President at 5W Public Relations, where he led major accounts and spearheaded crisis communications efforts across industries. Earlier, he served as Chief Communications Officer for the American Jewish Congress, where he played a pivotal role in revitalizing the nearly century-old organization’s public profile and influence. Juda also served as Vice President at Rubenstein Associates, one of New York’s premier PR firms, where he managed a wide range of clients—from foreign governments and nonprofit organizations to entertainment, healthcare, and international business ventures. His client roster has included the Israeli Ministry of Foreign Affairs, UNIEC, the Global Peace Initiative with Dr. Kilari Anand Paul, Christians United for Israel, Broadway Stages, and Hudson International, among others. He began his career in public service as Executive Assistant to New York State Comptroller H. Carl McCall, serving from McCall’s appointment in 1992 through two successful election campaigns, before transitioning into public relations in 2000. Read more in his recent New York Times profile: https://www.nytimes.com/2025/06/03/style/harvey-weinstein-pr-juda-engelmayer.html
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