David Rosenthal
David Rosenthal


In 2004, Mark Zuckerberg created Facebook, together with other Harvard classmates. The main idea behind Facebook was to connect Harvard students virtually with each other, and it succeeded, but not only did it do that, it transformed the world. Mark Zuckerberg, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz and Chris Hughes, at the time “roommates”, almost teenagers, managed to change the way the world communicates simultaneously, synchronously, in a way that has never existed before.

Intercommunication is the reciprocal communication, which transmits information, knowledge, data, experiences and even experiences or sensations. But the most valuable thing is information. Information costs money, it is vital for survival and transcendence, and it also crosses the space-time barrier when it is transmitted, shared or exchanged via the web, instantly and accurately. Zuckerberg understood this. Just as, in the well-remembered film “The Graduate” starring Dustin Hoffmann, a family friend tells him to think about the future, and that the future is plastics. And so it is, the future was largely plastic, nowadays already sent for collection, however.

Just as the future at that time was disposable, lightweight, waterproof, ergonomic and inexpensive products, Facebook was at the time and is still part of the future. A future, which is part of the communications era, which, for those in the know, can be called the “age of Aquarius”, and although it sounds more astrological and even esoteric, it has to do with modernism; the development of new technologies; information technology and communications. Humanity needs understanding and comprehension, and that is why not only did history stop with Facebook, but it was increasingly complemented by other applications, websites and platforms.

Instagram ends up revolutionising the era of intercommunication, not to mention WhatsApp, Youtube, now “Tick Tock”, also MySpace at the time, are just a few examples of the transformation of society, rather than the transformation of communications in the modern world. But, communications and reciprocal communication itself, expanded into areas such as love, what for the innovative Polish Jewish Anglicanised Jewish philosopher Zigmunt Bauman is “liquid love” and “liquid society”. The case of social networks or dating apps, which have, for better or worse, transformed something so significant.
Within the same logic, if one of these applications crashes, suspends, fails or whatever, it becomes a big problem for its users. A problem of a personal nature, of helplessness, of withdrawal syndrome and uneasiness.

So, if one day the temporary problem becomes a final, definitive problem, how will this, especially generation Z and the “millennials”, react to seeing their world vanish as quickly as it was formed, even if they don’t remember it. The era of intercommunication has perhaps, instead of improving things, made them more complicated, by creating a virtual dependency that is difficult to explain, as everything rests in clouds, in gigabytes, on hard disks, in a mysterious database, which we will never fully master as a society, and which dominates and will dominate us. Without leaving aside the issue of privacy.


About the Author
Political scientist, analyst, researcher, journalist and columnist in various national and international media outlets. Host of “The Footprints of Sepharad in the New World,” a radio show on Radio Sepharad about Sephardic heritage in America. Also conferencist in multiple topics, like history, literature, judaism, women's history and mysticism.
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