Is the news getting you down? Take a #Herzlbreak.

A #Herzlbreak is not a break from Herzl. It is the opposite. The world needs more Herzl.

A program of The Herzl Project, a #Herzlbreak is the only production on social media where a package of Zionist memorabilia is opened live in front of a camera. It is modeled on the programs on Tik Tok and Instagram where an unopened package of sports cards is opened live with the hope that the package includes a rare and valuable card.

The Netflix program “Goldin, The King of Collectibles” has elevated interest in the sports and other collectibles market (including a Pokeman card that is worth millions of dollars). It has not yet featured a Zionist collectible. That is where #Herzlbreak comes in.

To date there have been 24 episodes of #Herzlbreak that are shared on Instagram, Facebook and TikTok. In each episode a sealed package is opened to reveal the artifact inside. Each episode provides an opportunity to tell the story of Israel and the Jewish people’s connection to it.

This piece is revealed in Episode 24 which is the featured video to this blog.

Some of the other historical events and personalities that have been covered in a #Herzlbreak to date are:

Episode 2- A memorial tribute to Herzl published in the United States in 1929: https://www.instagram.com/reel/DM0LQSag7wF/?igsh=bnY1a2x5Ymk4Z2Ew

Episode 4- The menu from the Tel Aviv Restaurant at the Jewish-Palestine Pavilion at the 1939 World’s Fair in New York: https://www.instagram.com/reel/DNI9SVHADlI/?igsh=MXhjMTVscXg5Ymt2dA==

Episode 7-  Poster stamps issued by the Harand Movement in Austria in 1937 to fight antisemitism: https://www.instagram.com/reel/DN1TdCYXl-Y/?igsh=cW53N29qcG42OXB0

Episode 11- A share certificate for Maawirim, a publicly traded Austrian moving company formed in 1922 to help Jews move to the Land of Israel: https://www.instagram.com/reel/DO6IhPIkRNK/?igsh=MXBlcmh1cm5vNHpjZA==

Episode 22- A postcard of a medical facility in the Galilee from an exhibit in London in 1907 arranged by the Society for Promoting Christianity Among Jews. This episode has had over 23,000 views on Tik Tok (6.9% or 1600 views in Saudi Arabia): https://www.instagram.com/reel/DS5mZGuD1xc/?igsh=MTV2MnJpMm1ycTZ0ag==

Episode 23- This had four parts opening a pile of trading cards which were included in Maspero cigarettes in the Land of Israel in the 1930s. This is Part 4: https://www.instagram.com/reel/DT0-n7yj_2Y/?igsh=MW1xcmh2cms5bm91cg==

I am hopeful that someone, somewhere that sees a #Herzlbreak learns a nugget of information about Israel and the Jewish people that may challenge the notions they have about us. It is impossible to know, but impossible happens. If you ever doubt that, take a #Herzlbreak.