Israel Innovation Authority: Startup Nation’s Gateway to the East

Home to three of the world’s 10 largest economies, the Asia Pacific region is an enticing market for Israeli tech companies. But how can the Startup Nation’s innovators seize upon the region’s vast opportunities?

Many Israeli companies have learned the hard way that penetrating Asian markets takes an enormous amount of skill, knowhow, insight, connections, cultural and product adjustment, local partners and perhaps even a little chutzpah.

On July 16th, the Israel Innovation Authority will host a seminar, which will provide invaluable guidance to companies eager to break into these markets – Asia Pacific: New Destinations for Israeli Innovations. The event, to be held at the Urban House in Tel Aviv, will provide entrepreneurs the opportunity to hear from seven cutting-edge Israeli tech firms who’ve made a mark in the region, network with other innovators, and learn about the Innovation Authority’s funding programs supporting such companies.

Structured like TED Talks, the day’s programming offers attendees a fascinating look at others who have been there and done that in the Far East. Designed to provide entrepreneurs the practical tips and tools they need to take their ventures to the next level, this event corresponds with our organization’s longstanding work promoting Israel’s vibrant tech ecosystem around the world.

For over a decade, dozens of Israeli companies have utilized the Innovation’s Authority’s (formerly the Chief Scientist’s Office) toolbox helping Israeli companies gain footholds in the Asian market and drive significant growth. From mapping out specific tech ecosystems to creating funding platforms that accelerate startups’ penetration of new markets, we’ve made it our mission at the Innovation Authority to bring Israel’s world-renowned entrepreneurialism and tech wizardry to markets across the globe.

Israeli tech’s presence is strongly felt in powerhouses like China, Japan, Singapore, South Korea, Australia and India, but the Innovation Authority is also committed to unleashing the potential of new destinations such as Kazakhstan, Thailand and Vietnam, and creating platforms that leverage Israel’s tech capabilities to meet the challenges faced by giants like India.

With the understanding that every entrepreneur, company, and country is different, the Innovation Authority has created a diverse and versatile toolset tailored to different industries and regions. In the Asia Pacific region, programs include binational funds for industrial R&D cooperation, adaptation support for companies seeking to customize their products for the unique needs of the Chinese and Indian markets and bilateral agreements for funding and industrial cooperation. The Authority also organizes roadshows, matchmaking services, B2B platforms, co-creation seminars, mentoring opportunities, delegation visits, professional meetups, and more.

Participants will have the chance to speak with representatives of the Authority about such programs – but the highlight will surely be hearing from the seven entrepreneurs whose work with the Innovation Authority helped catapult them to success. Here’s a sneak peek at some of these success stories:

  • Bosco is an AI-powered parenting app that predicts and prevents threats to children. Founder Enon Landenberg, the “dad” of the company, will share his insights from his experience in Singapore.
  • Ofir Bustan, CFO of RoboTiCan, will take us through his journey partnering with Chinese companies. Utilizing robotics technology, RoboTiCan develops customized aerial and ground autonomous mobile platforms for applications in the defense industry, academia, government, and private sectors.
  • Tal Bakish is founder and CEO of VocalZoom, a company developing natural, personalized, and secure voice-control solutions for applications including virtual assistants, wearables, and autotech. He will be sharing the magic of doing bilateral business in Japan.
  • Flair Bar, VP of operations at Zebra Medical Vision, will discuss the exciting possibilities for a new era of partnerships in the Indian market. Zebra harnesses AI to analyze and develop insights based on clinical data, including medical imaging results.
  • Business intelligence company Panorama, led by Einav Azarya, helps enterprise uncover hidden insights in their data. Azarya will talk about his experience roadshowing in China and insights in how to convert opportunities in BI and IT in the world’s second-largest economy.
  • Nir Ben Lavi, Managing Partner at the AgroNation investment house, will talk about doing business in the emerging market of Kazakhstan. His personal experience in bringing innovation and sports tech to Kazakhstan is not to be missed.

Invaluable insights from global entrepreneurs and excellent networking opportunities mean if you’re an entrepreneur interested in tapping into these exciting markets, this is an event you won’t want to miss.

To register for the event, click here. For further information, please contact Hilly.Hirt@innovationisrael.org.il, or visit the event’s Facebook page.

About the Author
Avi Luvton is the Israel Innovation Authority’s Executive Director of Asia Pacific and Latin America and oversees the international cooperation programs with both regions. He is a graduate of Ben Gurion University and previously served as the Head of Networks Engineering at Bezeq.
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