Make it brighter. No one else will.

It’s a new year.

I can’t deny it’s scary. We look at the news, we see what’s going on and yeah, it’s depressing. All around there’s evil and nutso people running around. There’s a sense the world is taking a turn in the wrong direction. I feel we’re in a tinderbox…we are in a tinderbox. And someone’s got a Zippo lighter just millimetres away.

To be honest, I think about it a lot.

Where we’re headed and who’s leading us. Or who’s not. The disappointment. The lack of clarity. The total mess. I get the fanatics all around and we see what they’re doing. I know us moderates have to figure out a way to deal with all these crazies running around and wreaking havoc.

But I don’t get the way good people can’t see eye to eye.

From all the sides. And I’m not talking Israeli and Palestinian. Or Iranians and Israelis and Saudis. I’m talking Americans at home. The English. The South Americans. Indians and Thai. The world over, north to south and east to west.

Every one.

And that bothers me. That scares me. How we are not coming together.

So what do I do? I look at my blessed family of beautiful children, my amazing wife and our respective fams. My friends, the wonderful people I work with everyday in Italy, the States and Israel. And my small community around me of people i’m blessed to know, close and far.

I see what I have, and I wish that for everyone. To be so lucky.

And personally, I’m going to keep focusing on that. I’m going to keep seeing the wonder. I’m going to keep looking for the good. I’m going to keep trying to make it.

We have to help the light.

We can’t just sit by and watch it shine here and there. Flicker and fade, sparkle and shine, dwindle and ebb. We’ve got to feed it. Make it brighter. No one else will.

At the end of the day, even when the sun goes down I believe the light kicks the shit out of the dark. In that I have faith.

And it’s unshakeable.

I wish you and yours a beautiful new year. With love and warmth – and only good things. Life rocks. Make it count. Shana Tova to all. To everyone in the world.

shana tova children running happy light

About the Author
Eitan Chitayat is the founder of, a boutique global agency that specializes in branding, animation, storytelling, and design. Throughout his 20-year career he's received a bevy of advertising awards and shares the credit with the creative partners he finds himself lucky to work with everyday. He's spoken at events in NYC, Barcelona, Zurich, Berlin and Jerusalem amongst other cities, and recently gave a TEDx talk and served as a jury member on advertising's prestigious One Show. He's lived in Hong-Kong, London, Tel Aviv, New York and Boston.