Micah Lakin Avni
Turning Trauma into Triumph: New Narratives for a New Israel

Mark Zuckerberg: Beyond Good and Evil

Mark Zuckerberg published a 6,500 word manifesto on his Facebook Page yesterday.  Coming from one of the most influential people in the world, it is worth reading.  For those of you who do not have the patience, I will paraphrase:

“Things have gotten out of control:  Fakes news, polarization, terrorism, hate speech, cyberbullying, shaming, etc. We didn’t really plan it that way. We were just playing around, having lots of fun and making lots of money and the next thing you know, Kaboom, the world is a total mess.  I don’t really feel good about that, so we are going to try and make the world a better place by connecting everything.  Hopefully, we can create a utopia and everyone will feel better.”

Mark Zuckerberg is way out of his league. He lacks the leadership qualities and moral fiber necessary to wield the tremendous power that Facebook has amassed. A true leader takes responsibility for his actions.  Zuckerberg did not do so is his letter.  A true leader speaks loudly and clearly about good and evil; right and wrong.  Zuckerberg just wants us all to feel good.

There is no reason to believe that the strategy outlined in Zuckerberg’s letter – connecting everything through Facebook’s network, increasing their involvement in our lives, and strengthening their sphere of influence – will somehow solve the problems that they have created. Facebook and the other folks in Silicon Valley have consistently proven that they are more concerned about the bottom line than the greater good. They talk big about building a perfect and healthy world, while closing their eyes to the spread of evil; generating billions of dollars in profits from the traffic generated by cyberbullying, fake news, hate speech and terrorism.

There is too much at stake to let Mark Zuckerberg try and work things out for us. The time has come for governments to intervene in this dangerous experiment that Facebook is playing with our lives.

About the Author
Micah Lakin Avni founded Peninsula Group Ltd., a publicly-traded Israeli commercial finance institution and served as CEO for 18 years. He was ranked among the 100 most influential people in Israel by The Marker Magazine in 2015, 2016 and 2018. Prior to founding Peninsula, Micah served as a General Partner with Jerusalem Global Ventures, and Israeli venture capital firm. Before joining Jerusalem Global Ventures, Micah was a corporate attorney with Yigal Arnon & Co., one of Israel's premier law firms. Micah serves in a volunteer capacity as the chairman of "Voices of Israel”, a long-term partnership between the State of Israel and the global pro-Israel leadership to facilitate ongoing strategic cooperation, counter the global Israel delegitimization movement and improve Israel's positive image and standing in world public opinion. In 2015, Micah’s father Richard Lakin was murdered by Hamas terrorists on a Jerusalem bus. While mourning the loss, Micah dedicated himself to raising awareness of the dangers of allowing terrorists to roam free on social media, communicating, recruiting, and inciting. He wrote op-eds in international newspapers, gave interviews, helped produce movies, lectured at universities, filed lawsuits and lobbied for legislation. These efforts helped set in motion a campaign that yielded dramatic change: While there is still plenty of work to be done, social media titans built significant infrastructures to remove terror groups from their platforms. Micah holds an LLB in Law from the Hebrew University Law School and a joint MBA from the Kellogg School of Management at Northwestern University and the Recanati School of Business Administration at Tel Aviv University. Micah lives in Tel Aviv, Israel with his wife and four children.
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