Master of ‘Lies’

Famous Israeli actress Noa Tishby photographed as Jessica Rabbit – what is real and what’s a lie?

Well, Tishby was photographed on a white background with no make up, no hairstylist or set designer, wearing underwear only. The rest is photoshop artwork.

Noa Tishby (Photo: Facebook)

Fabulousness is nothing but a lie. That’s the main massage of famed gay Israeli artist Shine Horovits, whose debut exhibition of surrealistic digital art just finished showing in Tel Aviv and is now showing in Ramat Hasharon’s La Galeria de Puta Madre. The reaction has been so overwhelming, and it’s been a while since an artist was received so lovingly by the Israeli media. “Bloggers wrote and covered the exhibition. I received so many phone calls and text messages, saw countless selfies with my work on social media, and people even stopped me on the streets,” Shine Horovits tells me. “So many things were said and written about my work, but to me the most memorable comment was that someone said I’m a trailblazer, that I changed the perception of photoshop art and digital art in general.”

Horovits, 34, started his Cinderella story as a failed student in arts studies in Natzrat Elite in the North of Israel. During his army service, and shortly after coming out as gay, he discovered Photoshop and fell in love. His first break was given to him by none other than Dana International, who gave him the challenge to design the cover to one of her singles. “God knows how I did it,” Horovits recalled in an Interview with Walla. “I just played with the software.” Since then he designed many other CD and magazine covers and if you ask him, the key to his success is a lot of devotion and investment in his work. “I think there’s a direct connection between my sexual identity and my art,” he says. “I have no fear of facing any problem or issue, being controversial or extreme and I constantly search for sexiness -both masculine and feminine- and the perfect aesthetic.”

His perfect aesthetic work has started opening doors for him in Hollywood as well. In 2011 Shine designed the poster for the Hollywood Film Awards winning movie “Dorfman in Love.” He later met with the production team of Celine Dion about designing the cover for her new album, but Celine eventually decided to go back to performing in Vegas and the album was postponed. Nowadays he’s working on a poster for an LA music band.

On “Lies” he has been working for more then four years: 12 Israeli celebrities-including Horovits himself- in pre-planned concepts. “The exhibition focuses on outstanding people in the entertainment industry and a few outstanding life stories,” Horovits explains. “Every work was specifically customized to the qualities of the model, and I knew in advance who I wanted. The pieces reveal the inner worlds of the models, through colorful visual translation, filled with sex, danger, longing, innocence, goodness and a large vision of the world.”

Shine Horovits (photo: courtesy)

Following the success of the exhibition in Israel, Horovits is now in talks for bringing it to Munich, and has also received an invitation to present the pieces in a contemporary art museum in Los Angeles. “After ‘Lies’ received such an amazing response it was clear to me that I have to do a follow-up exhibition, ‘Lies 2,’ but this time with models from other countries,” says Shine. “I packed up a few books showing the exhibition and flew to New York, my favorite city in the world, to explore this matter up close.”

Fortunately, meeting people and discussing his art in New York raised a lot of interest, and he came back to Israel after closing deals with a Calvin Klein model and Broadway legend Billy Porter (the Tony award winning star of Kinky Boots). “There’s so much work to be done,” says Shine, “but I’m focused on this as my next milestone, and it may take a while, but New York will be mine.”

About the Author
Yanir Dekel has a decade of experience in entertainment, journalism, and digital media in Israel and the U.S. He headed PR for Helicon Records - one of the top two Record Labels in Israel - for several years before moving to LA in April of 2009. Yanir now works as an "Online Outreach" and content administration freelancer, managing content and social media, as well as providing graphics for online and print.
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