Men’s Health Marches Forward for Man Cave Health

Man Cave Health at Mt. Sinai Uses March Madness to Promote Men’s Health Awareness


Only two months after opening their sports-themed prostate cancer treatment center at Mt. Sinai, Man Cave Health has launched “Man Cave Madness.” The tournament is open to 68 teams who will compete to raise the funds which Man Cave Health will then donate towards various Men’s Health Awareness initiatives. A prize for all who compete is gaining the feel-good surety that your team has helped men around the world have better chances at beating cancer by contributing to early-testing initiatives. The team that raises the most money, however, will win the coveted Man Cave Cup and $5K.

So how does one of New York City’s Landmark Hospitals such as Mount Sinai come to open a man-cave themed prostate cancer treatment center? The answer is a unique mixture of a public-relations gap and a young father’s will to survive. Following a prostate cancer diagnosis in 2016, Thomas Milana, Jr. elected surgery as a treatment option. Milana navigated his way back to wellness and has become an advocate for fellow prostate cancer survivors. He noticed that many men, such as himself, only seek medical treatment once a set of symptoms become intolerable, making them unable to live their lives. If these symptoms are due to cancer, the individual is virtually untreatable by the time they are diagnosed. As a result, Tom founded Man Cave Health in order to not only raise awareness about Men’s health issues, but also to start a “get to the doctor” campaign for all men. The earlier they are tested, the greater men’s chances of survival and a clean bill of health.

Thomas Milana, Jr. and his wife and 5 lovely daughters. As a family, the Milana Family Foundation recently launched Man Cave Health.

One of the public-relations gaps that Mt. Sinai noticed was that men, on the whole, feel uncomfortable going to the doctor. Dr. Tewari, the chairman of Urology at Mt. Sinai, said that it has something to do with feeling emasculated. “Men don’t want to feel weak,” he said, “when a man goes to the doctor, he feels vulnerable and exposed.” Tom’s solution was to design an outpatient treatment center complete with signed memorabilia from the Rangers, Yankees, Mets, Giants, and Jets. 65-inch wide-screen televisions tune patients into live sports games of their choice. Also located in the man cave is a coffee bar and an informational area complete with literature about various symptoms and how to stay healthy.“Men need to know that it’s important to go to the doctor, and if we can provide them with an environment that will make them feel at home instead of pushed-away, it will encourage them to seek preventative care and treatment,” said Thomas Milana, Jr. “It’s critical for men to identify prostate cancer at its earliest stages with prostate-specific antigen (PSA) testing and consultations.” The center is located at 625 Madison Avenue, and also operates Man Cave Health’s toll-free hotline 1 (833) HEAL-MEN.

There are more than 2.9 million men living with prostate cancer in the United States. For most, it’s a taboo topic that rarely comes up in conversation, let along the dinner table. Man Cave Madness is adding breath to a discussion that was reignited two months ago when their center opened at Mt. Sinai. With the idea that we must begin the dialogue about prostate cancer if we are ever to defeat it, Man Cave Health invites everyone to make a team and compete in their March Madness competition. If more men make their past struggles part of the daily conversation, then more will get tested, and more will survive. In this country, 27,000 men will die, unnecessarily, from the disease this year alone. This initiative is meant to lower this number, with the hope that one day, it will be zero.

To register for Man Cave Madness visit the Man Cave Health website.

About the Author
Warren H. Cohn graduated from Tulane in New Orleans, after going to YOF in Brooklyn. He currently runs HeraldPR, a New York City public relations and digital marketing agency. Warren loves working with start-ups, new businesses & technologies, and most importantly: great people. His firm also specializes in crisis mitigation and communications.
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