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Never Again. ‘Finish Them!’ (Hamas)

Why Hamas, a demonic combination of Nazi genocidal malevolence and ISIS fundamentalist savagery, must end.

Israel Flag – Depositphotos, User: “trubach”

For 75 years, Israel has stood as the only guarantor of the security of the Jewish people around the world that the atrocities of the past can never happen again… Let there be no doubt: The United States has Israel’s back

President Biden spoke these words in his historic speech supporting Israel in the aftermath of 7.10, the 7th of October 2023, the day of Hamas’s vicious, deliberate, and unprecedented attacks on Israel.

But what does “never happen again” mean?

Over the past few weeks since the attacks, I’ve heard the words “Nazis” and “Holocaust” repeated in different contexts – “10/7 marks the single deadliest day for Jewish people, globally, since the Holocaust”, “The actions of Hamas are like Nazi actions,” and more. We’ve witnessed anti-Jewish, anti-Israel protests and antisemitism eerily reminiscent of the pre-war ’30s. At the same time, in light of the unimaginable brutality and sheer barbarity of the attacks, conventional and social media are thrumming with posts, reels, and proclamations equating Hamas with ISIS.

These statements and comparisons couldn’t be truer, but they seem to fall short of describing Hamas, and their deeds for the Satan spawn that they are. The reason is, of course, apparent – it’s because Hamas represents the very worst of both Nazism and ISIS. On the one hand, they are cool, calculated, genocidal psychopaths and, on the other hand, the vilest, cruelest form of inhuman savages.

Most of humanity agrees that there is no place in this world for Nazis or ISIS terrorists. As such, it stands to reason that we, as human beings, cannot allow the continued existence of the NazISIS, pure evil organization known as Hamas. This is what “never happen again” means.

Before continuing, a critical distinction. HAMAS ≠ all Palestinians. While Hamas does its utmost to claim it speaks on behalf of all Palestinians, this is a blatant lie. As many sensible Palestinians are now saying out loud, Hamas is the bane of the Palestinians, their oppressors.

Incomprehensible, unimaginable cruelty

As painful as it is to write these words, here are a few examples that underscore the inevitability of the conclusion that Hamas must be wiped out:

Imagine the worst things possible that can be done to humans. Hamas did all of that and more to Israeli civilians.

(Reported by Trey Yingst, Fox News, while covering the worst hit settlements along the Gaza border)

  • A baby was burnt to death in an oven, and then her mother was killed in front of the rest of the family.
  • A woman was forced to watch her husband executed and her 6-month-old baby being tortured and killed Nazi fashion while cradling the baby in her hands.
  • After killing 260 revelers at a rave, Hamas terrorists proceeded to RAPE women beside the dead bodies of their friends. They then executed or took them as hostages to Gaza, where they were paraded half-naked, with blood dripping between their legs.
  • Hamas killers fatally wounded a Jewish grandmother and filmed her with her cellphone. They uploaded the footage to her Facebook account, so her loved ones would see her death throes.

The examples are endless, and these descriptions can never adequately portray the depth of these people’s suffering or of the anguish their families and friends continue to endure. There is no consolation for them.

A perfect storm of hatred and dehumanization

The other question most of us have probably asked ourselves is how humans could inflict such sub-human atrocities on other human beings.

History teaches us that religious zealotry, nationalist zealotry, racism, and political power, of which Hamas has ample portions, have provided the motivation for people and governments to cross the line and engage in inhuman violence.

Yet, this doesn’t really answer the question. The fact that some leader or political party decides to attack or kill off a population isn’t enough. How do they get their followers to carry out acts that go against basic human nature?


In his book, “Less Than Human”, David Livingstone Smith argues that it’s important to define and describe dehumanization, because it’s what opens the door for cruelty and genocide. It is what allows human beings “to overcome the very deep and natural inhibitions they have against treating other people like game animals or vermin or dangerous predators.”

Nazi Germany is, of course, the most notable example of the veracity of this statement. Referring to Jews as rats and other vermin, teaching children that Jews were less than human, and many other devices of dehumanization allowed the Germans to accept or actively perpetrate the Nazi crimes.

Hamas is no better (well, worse). The dehumanization of Israelis and Jews and the call for their annihilation permeates every facet of Hamas-led culture and life in Gaza, from schooling to “entertainment”, to media, to government, and even to charitable organizations. In one instance, Hamas Television produced and broadcasted a children’s program in which a Mickey Mouse look-alike character indoctrinates Palestinian children to violence, hatred, and murder towards Jews.

Over a thousand terrorists are estimated to have perpetrated the living and dying hell that was 10/7. They were not sociopaths. Rather, Hamas had conditioned their minds that Jews were demons, not humans, releasing them from natural human inhibitions to torture, maim, and kill anyone they encountered in the attacks.

Such dehumanization is another pretext for the complete and utter dismantling of Hamas. In each of the prior cycles of violence, Hamas was allowed to return to “normal”, to continue to rule as a sovereign in Gaza. This includes continuing their dehumanization campaign, thus sanctioning the next attack and, ultimately, the savagery of October 7th. Combine this with the well-orchestrated anti-Israel, antisemitic public opinion campaigns and Hamas’s rebuilding of its military capabilities, all funded and supported by Iran, and it should be abundantly clear why the prior post-hostilities scenarios, where Hamas stays in power, are irrelevant this time around.

The only option is to eradicate Hamas, once and for all, however long it may take.

In the aftermath of the Holocaust and WWII, Israel, the global Jewish community, the nations of the world, all of humanity declared “NEVER AGAIN”. The stark awakening of the monstrous events of 9/11 tested our will, and the global war on terrorism was the response. Now, with the heinous attacks of 10/7, we must again commit ourselves to “Never Again” by forever removing Hamas from the face of the world, giving Israelis and Palestinians hope that they may one day live in safety and peace.

In the words of Nikki Haley, former governor of South Carolina and Republican presidential candidate: “Finish them”.

About the Author
Over 25 years of executive, management, business, marketing, and technical experience, specializing in crafting and communicating vision, strategy, and value proposition in writing. Throughout, I have been active on Israel’s public diplomacy front, working with various organizations in Israel and the US. Most importantly, I love writing and thoroughly enjoy helping others convey their thoughts, ideas, plans, dreams, and lots of less exotic stuff.
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