Rick Meghiddo
Architect and a filmmaker of architecture documentaries.

Normality “Lo-Normali”

Normality “Lo-Normali” (ambiguous Hebrew slang for ‘abnormal, crazy, exceptional, wonderful, insane, magnificent’) synthesizes two previously published documentaries, “The City that Never Sleeps” and “Jerusalem Journal.” It presents contrasts between Tel Aviv and Jerusalem and within each of the two cities as a showcase intended to defeat misconceptions about Israel’s reality.

Normality does not produce headlines.  Stories related to terrorism, war political scandals and presidential visits do. I focused my attention on capturing normality: riding a bus, walking on the beach, witnessing some unique events.

Although Tel Aviv and Jerusalem represent only a part of Israel’s reality, the contrast between the two makes more legible the country’s complexity, usually oversimplified with reports on disputes – right versus left, religious versus secular, sacred versus profane, Palestinians versus Israelis.

Israel is a unique country in a unique situation. That is why its normality is simply “Lo-Normali.”

About the Author
Rick / Reuven Meghiddo is an architect and a filmmaker of architecture documentaries. His mission is to make the public aware of the importance and value of architectural design. To date, he has produced over one-hundred architecture documentaries. Many can be seen on and In 2022 he was an Award Winner of film festivals in Sidney and in Dubai. As an architect, he practiced in Israel, California, and Italy. Born in Argentina, Rick studied at the Technion and married Ruth Meghiddo, an architect in Jerusalem. He has a Master of Architecture from UCLA and a Dottore in Architettura from the University of Rome. He is an LEED Accredited Professional and is licensed as an Architect and as a Real Estate Broker in California. He is also an accredited journalist.
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