Rooted in Values, Based on Trust, Focused on Israel

At a time when trust in so many institutions is under the microscope, and headlines are riddled with questions of transparency and integrity, one question rises above the rest for anyone considering philanthropy: Whom can I trust with my values, my heart, and my dollars?

Fundraising is often seen as a straightforward pursuit—securing financial support for a cause. How often have we heard the phrase, “We are a fundraising organization”? Yet when it comes to Jewish National Fund-USA, fundraising is far more than a transactional exercise. Yes, every organization raises funds—but Jewish National Fund-USA is not just any organization. It is a movement, a visionary force that is shaping the future of the land and people of Israel. And to realize that vision, we must fund it. And to do so, Jewish National Fund-USA must be the answer to that pivotal question: “Who can I trust?”

We know trust must be earned—through transparency, accountability, and real-world results. Through actions that are founded upon our values. By involving our partners (donors) in the process. That’s why we work every day to prove worthy of their confidence.

For well over a decade, Jewish National Fund-USA has received Charity Navigator’s highest possible rating—4 stars—making the organization a member of an elite group. Fewer than 3% of nonprofits can make that claim. It’s not just a badge of honor. It’s a signal to every donor, large or small, that we are responsible stewards of their hopes and their hard-earned contributions. Yet we cannot stop there.

Fundraising at Jewish National Fund-USA is a sophisticated art form—one that blends long-term strategic planning with deeply held Jewish values. At its heart, our fundraising is rooted in purpose. Our mission—to ensure a strong, vibrant future for the land and people of Israel—is not only a strategic goal but a spiritual and heartfelt one. It reflects the enduring values of tikkun olam (repairing the world), shared responsibility, environmental stewardship, and Zionism.

Giving to Jewish National Fund-USA is not just a passive act of charity—it is a mitzvah, a sacred commandment, and it is an overt action.

For our supporters, each gift is a meaningful and intentional expression of their Zionist identity and commitment. They give not just to build infrastructure in Israel’s south or to plant trees in the north—they give to build Israel’s future and strengthen Jewish identity around the world. They are planting forests, building communities, bringing water to the desert, empowering people with disabilities, and elevating the next generation of leaders and students who proudly wave the flag of our people.

One of the guiding principles behind our fundraising is partnership. We don’t simply look for donors—we invest in our donors, our partners, by building lifelong relationships with those who share our vision. Whether through a campaign to develop water technology, create inclusive communities, or support young leaders on college campuses, we make sure every supporter feels like they’re part of something greater. They’re not just giving—they’re building the future of our ancient homeland with us. We are family.

Like all families, we recognize the diverse interests, capacities, and aspirations of our supporters. Through targeted campaigns, signature events, and personal outreach, we engage donors at every level—from annual supporters to major philanthropists, from the $18 gift by the b’nai mitzvah child to the multi-million-dollar gift from the most sophisticated philanthropist. And we always keep an eye on the horizon. Fundraising isn’t just about the immediate gift; it’s about cultivating relationships that grow over time, ensuring a sustainable future for the land and people of Israel—and for our organization.

We know the stakes are high. Israel needs champions. Jewish pride needs strengthening. And our Jewish people need places they can put their faith—not in religious terms, but in how it relates to trust.

That’s why we lead with trust. We live it. We prove it. And we’re grateful every day for the extraordinary individuals who walk this path with us.

Together, we are not just fundraising. We are future-raising. And the future of Israel is brighter because of our partners.