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Omri Hurwitz
Omri Hurwitz
Tech Marketer & Media Strategist

Tech Leaders: Briana Yarborough, ASAPP

Briana Yarborough, Photo: ASAPP

Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives. 

This interview is with Briana Yarborough, Revenue Operations Leader at ASAPP. 

About Briana:

Briana is an accomplished RevOps leader with vast experience in the fields of SaaS, O&G, Revenue Operations, Strategy & Operations, Finance, Procurement, and Business Intelligence experience. 

She is a resilient leader who values transparency, empowerment, and innovation. Data-driven, results-oriented, and passionate about DEI, research, innovative technologies, people/ relationships, and operational efficiency.

What are your main productivity tips? 

I use technology to help me stay on track with prioritizing the never-ending list of objectives; I’ve used Monday.com, Asana & ClickUp, and they all seem to get the job done. As of late, I’ve spent at least an hour on professional development daily to continue my desire to always be learning & every aspect of my life is organized with meeting invitations, deadlines, phased implementations for larger scale activities which does not turn off in my personal life. It’s truly who I am. 

What is your favorite drink? 

Living in Houston, it’s all about Tex-Mex, so one of my guilty pleasures is a great margarita! 

How do you deal with stress and anxiety? 

Following the last few years of events, my stress and anxiety levels have increased significantly, and for obvious reasons – I’m a lesbian mother, raising a black son that just so happens to also be black, and female of course… the further you dig into US diversity issues and social justice, the more emotion it stirs up for BIPOC & intersectional beings. I employed a number of coping mechanisms, but what works best for me is spending time with my family, oftentimes doing nothing at all, just enjoying each other’s company. My close second is a bubble bath with podcasts or audiobooks reminding me of how hardcore I am and that there is nothing up against me that I can’t handle. Finally, always trusting in God. His timing is impeccable, and there is a reason for every season. 

Your tips for aspiring entrepreneurs? 

1 – Prioritize education via research, articles, podcasts, and related communities. 

2 – Find your tribe – like-minded individuals in a similar boat as you that you can use for accountability, motivation, and knowledge sharing to get you where you are going faster!

Who in the Tech industry would you like to meet for lunch? 

1 – Morgan DeBaun

2 – Esosa Ighodaro

3 – Dara Treseder 

If you could live anywhere, where would it be? 

As a beach lover, it’s a toss-up between Virgin Gorda & the Maldives.

What is your favorite book recommendation? 

The Memo – Minda Harts 

Why are you in Tech? 

I have always thrived in environments where I was challenged with uncovering insights, setting targets, and leading initiatives that paved the foundation for establishing a predictable & profitable organization! Technology has been paving the way for a life where my children have access to more knowledge and innovations than I could have ever imagined having in my own youth. It makes me feel proud and like I’m contributing to the success of our future generations. 

Since leaving Supply Chain Mgt in the O&G industry, I knew I belonged in high-growth, scaling environments, and have had the opportunity to spearhead countless high stakes initiatives from ideation to implementation and on to measurement – such as rolling out new processes for bottoms-up revenue planning, growing a regional team from 1 to 30 or establishing an operational cadence/ technical enablement strategy for Marketing, Sales, Finance, CX and often Product; to building out the strategy and data architecture that provided rigor and insight that led to our GTM team increasing revenue by 300% in one FY via Pipeline generation, relentless KPI reporting, and evolving our processes to support growth at scale. In spite of some of these achievements, I am passionate about RevOps development, seeing more diversity/intersectionality in this community, and always personally looking for ways to continue to grow and learn. 

About ASAPP: 

ASAPP’s artificial intelligence and machine learning products deliver automation and human augmentation, allowing individuals and organizations to realize their full potential. Today, the world’s largest organizations rely on ASAPP to provide amazingly efficient and effective customer experiences. Our Research & Development team is unparalleled, driving the advancement of AI, machine learning, speech recognition, robotic process automation, natural language processing, and more. 

Thanks for reading the article. Feel free to check out my website, and contact me Via email, LinkedIn, or Twitter. Check out my new column for New York Tech.  

About the Author
Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Forbes, The Times Of Israel, New York Tech, Newsbreak, The VentureCation, Hackernoon, Benzinga, and more. He also has a show where he interviews leading personas from a variety of industries, to talk about the mental and mindful side of his guests and how it helps them in their personal & professional lives.
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