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Omri Hurwitz
Tech Marketer & Media Strategist

Tech Leaders: David Horesh, 4M Analytics

David Horesh Photo Source: David
David Horesh Photo Source: 4M Analytics

Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives. 

This interview is with David Horesh, Director of Marketing at 4M Analytics.

About David: 

David is a combat veteran, turned business developer, turned marketer, and probably a combination of all the above. A great Follow on LinkedIn if you’re an early-stage startup putting together your go-to-market strategy in the New Normal. David is now leading the marketing of 4M Analytics, the Israeli infrastructure-tech startup that’s creating a global map of the subsurface.

What are your main productivity tips? 

Different times of day are good for different types of activities. We’re all different, but this is what works for me:

Mornings: workouts & meetings.

Afternoons: emails & checking things off my to-do list.

Evenings: the best time to get actual work done. Planning, research, review, content creation, or anything else that needs a combination of seriousness and creativity. 

What is your favorite drink? 

Nothing like a good fruit shake

How do you deal with stress and anxiety? 

I imagine the worst possible outcome — a complete failure, a disaster. It depends on what the situation is, but that can mean someone losing their job, losing a deal, or maybe just upsetting a client or boss. 

Whatever it is, I make it vivid, and then — I come to terms with it, to a point where I start planning what I will do after it happens. 

In a sense, seeing the future, and not such a bad one takes the edge off the situation. 

 On that note, I think that being able to cope with stress is just like being physically fit; it isn’t just one thing you do — it’s a way of life. You need to eat, sleep, train and repeat. Training, in this case, is — handling stressful situations, finding one stressful situation a day, and facing it head-on. 

Just like going to the gym, you start small, and slowly but surely, you work up to the big weights. 

I guess what I’m saying is that being able to handle stressful situations isn’t something you do in your spare time; it’s something that you keep challenging yourself with until you get better and better.

Your tips for aspiring entrepreneurs? 

Share your journey with as many people as possible. You’d be surprised how many opportunities that brings your way.

Who in the Tech industry would you like to meet for lunch? 

Anyone that I can help or learn from.

Other than that, a marketing panel combining Chris Walker, David Gerhardt, and Gary Vaynerchuk could be pretty epic.

If you could live anywhere, where would it be? 

No place like Israel.

What is your favorite book recommendation? 

‘Shoe Dog,’ written by Nike’s founder Phil Night. 

I have never read a storyline book that goes so deep into the guts of the business. 

Night openly discusses the challenges and even the failures that made Nike what it is today. What impressed me the most was that the company was built and founded way before it was so common to raise capital. 

It was a time when entrepreneurs were rated by how much revenue they brought into the business and not by how much capital they raised.

Why are you in Tech? 

Impact.

There is no other industry that makes it so easy to impact so many—sitting in an office in Tel Aviv, changing the way things are done all across the globe. There’s just nothing like it.

About the Author
Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Entrepreneur, Yahoo Finance, Forbes, Tipranks, The Times Of Israel, New York Tech, Investing.com, Newsbreak, The VentureCation, Hackernoon, Benzinga, and more.
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