Omri Hurwitz
Tech Marketer & Media Strategist

Tech Leaders: Gal Segev, Trusstor

Photo Credit: Gal Segev

Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives. 

This interview is with Gal Segev, Head of Operations & People at Trusstor.

About Gal: 

“Over the years, I’ve become an expert in marketing, and I found it extremely important when dealing with a variety of employees who are the face of the company and the best ambassadors we can get. 

In Trusstor, I decided to focus on the combination between HR and marketing, and I’m happy to be the one who sets the tone of voice for the clients, investors, and our employees as well.

I also built a community to develop this fascinating world together with colleagues and talented people. Today, I have the privilege to use my marketing experience to improve all the company’s HR aspects, including our company’s culture, employer brand, employee experience, and more” Gal Segev.  

What are your main productivity tips? 

At construction sites – use Trusstor. 

To optimize personal productivity, break down your tasks into smaller ones, even if it seems unnecessary to write them down in your calendar.

As someone in charge of so many company areas and has countless initiatives outside of it, I have found that if I mark an entire day as a “marketing day,” nothing comes to fruition.

On the other hand, adding 4-5 appointments to the calendar, each with a small task such as “read the article + link” or “publish a post on LinkedIn about XXX” – is much easier for me to execute.

What is your favorite drink? 

Jasmine or any other gin-based cocktail. Better to be served in the sun and next to people I love. 

How do you deal with stress and anxiety? 

I try to identify my sources of stress – once I’ve identified specific sources of stress and anxiety, I can take steps to manage them.

Your tips for aspiring entrepreneurs? 

You can’t build a winning brand without a winning team.

Your most important asset is your people. Companies with strong cultures have seen a 4x increase in revenue growth. Furthermore, companies on Fortune’s annual 100 Best Companies to Work For list also see higher average annual returns, with cumulative returns as high as 495% instead of 170% (Russel 3000) and 156% (S&P 500).

Who in the Tech industry would you like to meet for lunch? 

Melanie Perkins. She is the CEO and co-founder of Canva. Perkins is one of the youngest female CEOs of a tech start-up valued at over $1 billion. 

If you could live anywhere, where would it be? 

I travel the world all the time, really, all the time. But to live? I would always choose Israel. With my family, my dog, and the people I love by my side.

What is your favorite book recommendation? 

No Rules Rules, by Reed Hastings and Erin Meyer.

Why are you in Tech? 

I’m a person full of energy, and I love the rhythm at which things happen in high-tech. I’m also very curious, and the challenges of an always-changing environment motivate me and make me the best version of myself.

About Trusstor:

Trusstor is a next-generation solution for the construction workforce, enabling control over the working environment, both on and off-site.

We address productivity, safety, and corporate supervision by combining a real-time location system (RTLS), smart equipment (IoT), and machine learning. 

By developing end-user applications, Trusstor enables quality data collecting and utilization for critical decision-making.

About the Author
Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Entrepreneur, Yahoo Finance, Forbes, Tipranks, The Times Of Israel, New York Tech,, Newsbreak, The VentureCation, Hackernoon, Benzinga, and more.
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