Omri Hurwitz
Omri Hurwitz
Tech Marketer & Media Strategist

Tech Leaders: Mally Bitzur-Parens, CEO, Tefen

Mally Bitzur-Parens, Tefen Israel, Photo Credit: Anat Kazula
Mally Bitzur-Parens, Tefen Israel, Photo Credit: Anat Kazula

Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives. 

This interview is with Mally Bitzur-Parens, CEO of Tefen Israel

About Mali: 

Mally Bitzur-Parens, CEO of the Tefen Israel Group, one of the leading global consulting companies in Israel with about 200 employees in Israel and around the world, has more than 4,000 customers, branches in Asia, the US, and the Emirates, and owns subsidiaries in the field of artificial intelligence such as Commitigo and Esi.

In addition, Mally serves as chair of the Institute for Advanced Production of the Ministry of Economy and is marching Israel to the fourth industrial revolution.

Q: What are your main productivity tips? 

My first tip is to do what you love. Studies show that people are more successful in things that they have a passion for.

My second tip is to measure your results and accomplishments constantly so you can get better.

Q: What is your favorite drink? 

My favorite drink is the energy drink XL, but since it is unhealthy, I tend to consume it in a measured way.

Q: How do you deal with stress and anxiety? 

First, we need to understand that stress is a part of life, and we need to accept that. And there are things that also do not depend on us; the corona has proven it well. Stress is especially relevant when we talk about senior executives who are responsible for business performance as well as the lives of employees.

I am personally reassured that I do my 100 percent in everything, and if I do not succeed, I draw lessons from it and get better despite that. In addition, my family is a very significant source of support for me.

Q: Your tips for aspiring entrepreneurs

My most important tip is to first believe in yourself. If you do not believe in your idea and your ability to succeed, then no one else will believe in you. There are very many successful entrepreneurs who have had failures in the past. From every failure they learned, they did not lose motivation and passion and moved on with the insights they gained to the next thing.

Another tip I would give is to know well the arena in which you operate, know who the competitors are, try to anticipate where difficulties and challenges can be, and of course, know how to choose good people you believe in, because no startup can succeed without partners and talented and loyal employees. 

Q: Who in the Tech industry would you like to meet for lunch? 

I would be happy to meet Eyal Waldman, founder of Mellanox This man has phenomenal abilities and is not just one of the most successful Israeli entrepreneurs in Israeli high-tech. He is extroverted and different from other managers, thinks outside the box, is not afraid of what will be said about him, and even tends to express political opinions, which is less common among senior managers. Eyal is an inspiring man in many ways, and I would love to meet him.

Q: If you could live anywhere, where would it be? 

Practically I can live anywhere in the world. I run a global company, and my partner is a high-tech man, and we can work from anywhere. And yet, there is no other place I would want to live in other than Israel. This is my home; my roots, family, and friends live in Israel.

Of course, I would have been happy to go on a long vacation in the Caribbean but then return to my home in Petah Tikva.

Q: What is your favorite book recommendation? 

“A streetcar named desire.” It’s an amazing book that later became a play as well. A book full of passion that deals with, among other things, breaking boundaries.

Q: Why are you in Tech? 

I am in the world of technology because I understand that this is our present and future. No aspect of our lives is not affected by technology. Without technological advancement, we would not have been able to survive the coronavirus; technology has helped us, whether through the ability to continue earning a living and working remotely, or ordering essential products right up the front door, or the ability to communicate with doctors remotely. I have always had a technological orientation, and today I use it to turn the traditional factories in Israel into smart factories and assimilate innovation and artificial intelligence in all industries in Israel. All the significant revolutions that have recently occurred are related to high-tech and technology, and whoever is not in the game will unfortunately not survive.

About Tefen:

Tefen is a leading global Management Consulting firm, helping dozens of companies around the world to achieve performance excellence and their strategic goals. Tefen was founded in 1982 and is the oldest consulting firm in Israel.

Tefen designs and implements innovative strategies and solutions that drive continuous growth and sustainable performance excellence for its clients through increased sales, higher productivity, reduced operational costs, and optimized business processes.

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Thanks for reading the article. 

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About the Author
Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Forbes, The Times Of Israel, The VentureCation, Hackernoon, Benzinga, and more. He also has a show where he interviews leading personas from a variety of industries, to talk about the mental and mindful side of his guests and how it helps them in their personal & professional lives.
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