Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives.
Yariv Dror, married+3, an entrepreneur, and an online advertiser for 15 years, is passionate about eCommerce performance acquisition at scale.
He has LLB from the Hebrew University of Jerusalem.
Q: What is your main productivity tips
Be a resource of your company – what I tell every new employee on day one is that I am his resource and any other person in the company. If they have a good idea, our CTO is a resource and would love to develop that idea. The next 10x idea could come from the new person who just joined, and everybody should welcome that. (Credit to my smart former manager, Danny T.).
One at a time – Prepare the one big thing you would want to work on tomorrow and fit it into your schedule before the emails and meetings that would make you a resource of other ideas.
Island of peace – define the hours you close down the emails. It could be nighttime, Friday afternoon, or Saturday mornings, and it could change according to your and the companies needs, but if you are in it for the long game, you need to keep your inner peace. (Credit to my smart wife).
Smart people – find people smarter or more people that are more experienced than you. This would make your life more interesting, and the company moves faster. Make sure to credit them.
Q: What is your favorite drink
I started drinking coffee at the age of 36, and I am still optimistic that one day alcohol would become tasty for me as well, so for now, coke.
Q: How do you deal with stress and anxiety?
I jog. Three times a week. Five km each time. Not more, not less. Not for time, not for a contest. Same route, different podcast. Just to release stress, keep minimum health, and practice grit.
Q: Your tips for aspiring entrepreneurs
Partners – Focus on choosing the right partners over the right product. Products evolve, change and pivot. Partners remain – if you are lucky.
Grit – the majority of the startups would not have an overnight success Cinderella story. It would take them 7-9 years (or more). Those years would carry many ups and downs. Make sure you enjoy the journey. Keep your chin up and carry on. Again and again and again.
80/20 – a startup would always be limited by resources. Make sure to cherry-pick the things that would make the most difference. You would have to say no to many good ideas to make sure you work on the best ones.
Q: Who in the tech industry you would like to meet for lunch
The visionary, Shimon Peres, but if I have to pick a live person, then Elon Musk. When everyone preaches for focusing, he somehow manages to be all over the place. I would want to understand how.
Q: If you could live anywhere, where would it be
I hitchhiked all over Alaska; Did a road trip in the US and Canada, drove a camper across New Zealand, and visited most of Europe, but there is no other country I would raise my kids outside of Israel. Nothing would feel home to me, and I put too much effort into its army to let it go.
Q: Favorite book
Blink by Malcolm Gladwell. Actually, any book of his, but this was my first one. It stitches together different studies of people’s first decisions and how you can forecast the length of a couple of relationships by the macro expressions of their faces when they talk with each other. It led me to purchase a product that lets you practice identifying such expressions. Fun fact – my psychologic wife did the pre-test that was supposed to help you see how much you improved and got 100 before running through any of the lessons.
Q: Why are you in tech
It dynamically evolves, expands, and changes, and you can scale almost without a ceiling. You can really make a difference. We have had a young woman emailing us that our product helped her earn enough money to fulfill her dream and pay the tuition for an IV-league university.
I was a legal intern in a litigation department almost 20 years ago, and I realized that you get to consult and represent one of two people who tried to do a business with the other, and now that they are fighting, they are coming to you. I wanted to be one of those two guys and manage to do business without fighting.
StoreYa.com is an Israeli startup company that develops Marketing automation for eCommerce SMBs based on AI technology.
The company has developed a full SAAS solution integrating the 30 largest eCommerce platforms (Shopify, WooCommerce, Wix, etc.) with Google, Facebook, Microsoft, and TikTok for performance purposes.
The company serves over 450,000 online merchants from 186 countries, automatically matching them with the most relevant potential customers for their websites and products. The merchants get to define their desired results regardless of their number of products – all thank to the real-time optimization conducted by the company’s technology.
StoreYa was founded in 2012 by Yariv Dror (CEO), Eyal Reich (COO), and Pasha Zaft (CTO).