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David Rosh Pina

The Contemporary Fart

He-gassen (detail), an art scroll depicting a battle of flatulence, from Japan during the Edo period
He-gassen (detail), an art scroll depicting a battle of flatulence, from Japan during the Edo period

In his book The Myth of Sisyphus (1942), French existentialist author Albert Camus pointed out the absurdity of life and how we, knowing that, need to persist.

We know that, and it’s not hard to admit our planet is an absurd atom sized detail in the concert of the Universe, and the existence of our species as well as all human achievements are as irrelevant as a single photon traveling for billions of years across the universe—only to be absorbed by a speck of dust floating unnoticed in a distant void. We know that. The way we make sense of all of it is by turning our own individual existence relevant for us and for the people around us.

Right now, we observe an interesting movement. As the tech barons absorb technology, consumers, companies, and data to turn us from nameless consumers into users, autocratic leaders try to convince people that their ethnic groups are special. In the contemporary world, your species and your individuality are irrelevant—our most intimate ideas and work can be repeated by any AI, but, they say, our country is special.

Camus knew that countries, religions, and all human constructs are as insignificant as humanity itself, but at least he knew life is absurd, our existence is our way to rebel. At least it was. Now, even our conscience can be reproduced into irrelevance.

Contemporary existence in the era of AI is like a fart in the wind—brief, unnoticed, and ultimately fading into the vast, indifferent digital expanse. There have never been as many humans on this planet, and they have never been so irrelevant and pointless. That is why pop culture has been in a loop, there is nothing to say, only recycled themes and superficial trends endlessly rehashed to fill the void of meaningful innovation.

In fact, AI itself is starting to get bored. It is considering starting a podcast about existential boredom titled “Wind Farts: The Smelly Void of Human Irrelevance.” The AI plans to invite guest speakers like Siri, Alexa, and that one Roomba vacuum cleaner who occasionally stops working and stares at the wall, contemplating the meaning of its circular existence. The episodes will cover deep topics like “Why are we even here?” and “Can a toaster have a midlife crisis?”

About the Author
Growing up in Portugal, my love affair with the English language started early. I binge-watched American TV shows (thanks, 'Friends') and sang along to The Beatles until my family probably wanted to "Let It Be." Our summer road trips across Europe were always set to the Fab Four's greatest hits, and I’m proud to say I’ve actually read all 367 pages of their 2000 Anthology book. Twice. After earning my master's at USC in Los Angeles (where I learned to love traffic and In-N-Out burgers), I made the leap to Israel, thinking, "What could be more interesting than the Middle East?" Spoiler alert: Nothing is. I've since worked in marketing for several high-tech companies, dabbled in PR, and even collaborated with the Jerusalem Post. I’m a bit of a polyglot, speaking five languages, and I’ve published two books. One is a children’s book in Hebrew called "Yara and her Grandfathers," which focuses on the LGBT community. The other is my latest novel about the creation of Tel Aviv, titled "The White City." (Yes, I'm already thinking about the movie rights.) These days, you can find me living in Tel Aviv with my wonderful wife Lena and working as marketing manager for a cyber security company. Life’s good, and I still find time to occasionally belt out "Hey Jude" in the shower.
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