The Blogs: The High Cost of No Unity

For more than eleven years, Time To Stand Up For Israel (TTSUFI) has worked day and night, often literally 24/7, to defend Israel, educate the public, correct misinformation, and give a platform to survivors whose voices deserve global respect. We started as a simple page sharing history and testimonies. We grew into a recognized NGO. And after all these years, across thousands of posts, rallies, events, and sleepless nights, I’ve learned a painful truth:

Pro-Israel advocacy doesn’t fail because our cause is weak.
It fails because our unity is.

And this is not just a Dutch problem. I am convinced it is global.

When Everyone Claims to “Support Israel,” Yet No One Stands Together

Years ago, when Prime Minister Netanyahu visited the Netherlands, TTSUFI organized a Welcome Netanyahu Rally. Not because we blindly agreed with him politically, our organization does not take positions on Israeli party politics. We stood there because any democratically elected Israeli Prime Minister should be welcomed in a democratic country like the Netherlands.

But major organizations stayed away.
One refused simply because they did not personally like that Prime Minister.

This is what we see again and again:
A group for Christians.
A group for Jews only.
A group for the two-state solution.
A group against it.
A new “initiative” born every six months.

Everyone wants their own stage, their own funding, their own spotlight.

Zero unity. Zero strategy. Zero long-term vision.

And while these groups compete with each other for donations and influence, Israel’s enemies stand united, loud, coordinated, strategic, and globally connected.

The Personal Story No One Talks About: When You Need Help, Suddenly No One Is Home

This is where advocacy becomes personal.

I watched big-name influencers rise from obscurity to fame, paid partnerships, glossy videos, conferences, followers in the millions. One Arab-Israeli influencer from Nazareth, once almost unknown, is now everywhere. You see his face in every “pro-Israel” influencer collaboration.

Before all that fame, we were connected.
But when LinkedIn deleted me and our organizational page, erasing years of work

I reached out.

No answer. Not even one line.

And it wasn’t only him.
I wrote to dozens of influencers.
Silence. Completely ignored.

These are people who build careers on talking about Israel’s unity, coexistence, and solidarity, yet they cannot answer a message from someone who has been doing advocacy for over a decade without ever asking a cent.

This is not unity.
This is not love for Israel.
This is fame-hunting.

Where Are the Leaders? Why Do Knesset Members Not Respond?

I contacted members of Knesset.
I contacted ministers.
Some even knew me.
Ayelet Shaked once recognized the work TTSUFI had done.

But when I needed help?
When advocacy, not politics, needed cooperation?

No one answered. Not one.

How can we talk about “global Jewish unity,” “diaspora engagement,” or “shared destiny” when the people with the power to strengthen advocacy can’t take two minutes to reply?

The Pain of Loving a Country That Doesn’t Always Love You Back

I want to make Aliyah.
I want to give the rest of my life to Israel.
I wrote personally to Dutch rabbis, people who know me.

Again: zero response.

It is hard to admit, but it feels like large parts of the advocacy world do not come from the heart anymore.
They come with business plans.
Price tags.
Sponsorship deals.
Social-media brands.

Meanwhile, organizations like ours have done the same work, freely, passionately, consistently, for 11 years. And just as we prepare to expand globally, suddenly yet another “new initiative” pops up in the Netherlands… starting from zero, as if nobody else exists.

This shows one thing:
Many people do not understand what advocacy actually is.

Advocacy Is Not About Attacking Israel’s Enemies. It’s About Showing Israel’s Beauty.

Real advocacy is not shouting how terrible your opponent is.
Real advocacy is showing the world how magnificent Israel is:

its democracy
its diversity
its coexistence
its innovations
its medical breakthroughs
its humanitarian missions
its culture, music, landscapes, and people

People don’t fall in love with a country because you criticize another.
They fall in love because you show them something worth admiring.

Advocacy Must Follow the Israeli Spirit: Building Bridges, Not Burning Them

Israel’s history is one of impossible achievements, built by people who believed in unity even when unity seemed impossible.

The advocacy world must rediscover that spirit.

Less ego.
Less competition.
Less fundraising before foundations.
More cooperation.
More shared missions.
More humility.
More heart.

Influencers should influence for Israel, not for themselves.
Organizations should cooperate, not compete.
Rabbis and leaders should respond, not ignore.
And the global Jewish and pro-Israel community must learn that unity is not a slogan.
It is a survival strategy.

What a Real National Advocacy Program Must Look Like

(Integrated from your points, strengthened, and reorganized)

A Clear Identity and Simple Message
One narrative. One voice. One mission. Adaptable to every audience.
Professional Communication Infrastructure
A 24/7 digital “war room,” trained spokespersons, fast reactions, compelling visuals, and accessible fact sheets.
Mobilized Community
Volunteers everywhere. Toolkits. Local chapters. Instant action networks.
Education as the Foundation
School programs, university content, workshops, lectures, and unbiased history education.
Strategic Partnerships
Work with NGOs, interfaith groups, cultural institutions, and diaspora communities.
Human Stories First
Survivors, families, innovators, peace projects, everyday Israelis, faces, not statistics.
Data-Driven Strategy
Measure, analyze, adapt, improve constantly.
Crisis Communication Preparedness
Clear protocols, trusted channels, and verified rapid updates.
Positive Nation Branding
Celebrate Israel’s contributions to the world.
A Global Vision
Multilingual, multicultural, and aligned with democratic values understood worldwide.

The Message the Advocacy World Must Finally Hear

If we want Israel to win the narrative battle, if we want truth to defeat lies, if we want safety for Jews and justice for Israel, then we must choose unity over ego.

Because the truth is simple and undeniable:

Israel doesn’t suffer from a lack of supporters.
It suffers from a lack of supporters who work together.

It is time to change that.

It is time to stand up for Israel, and for unity.

And at TTSUFI, we have been standing for over eleven years.
We’re not stopping now.

About Time To Stand Up for Israel

Time To Stand Up for Israel is an independent foundation dedicated to fighting misinformation, countering antisemitism, and providing clear, fact-based education about Israel. We do not engage in internal Israeli politics. We stand on two core principles: Israel has the right to exist. Israel has the duty to defend itself. Support our work: Donate and/or subscribe at: www.timetostandupforisrael.com