I find myself sitting here, looking at numbers that seem to be from a sci-fi movie. Mobile gaming, an industry I’ve been part of for years now, is projected to hit the 370 billion USD mark by 2027. That’s not a typo, folks. It’s billions with a ‘b’.
How did we get here?
Well, the answer isn’t rocket science. More people have smartphones than ever before and mobile e-sports are on the rise. Add to it the advancements in AR/VR/XR tech and it seems like a no-brainer.
Yes, this growth is almost surreal. And yet, I believe it’s just the tip of the iceberg.
So why am I sharing all this with you? Because I’ve been in the trenches, seen the highs and lows, and I know the potential this industry holds. It’s a goldmine, waiting for those who dare to dig deep.
Continuous growth doesn’t happen by accident.
It’s a long, hard journey, one that’s focused on the user.
You see, we all love a good game. We’ve all been there – playing a quick round while waiting for our coffee, trying to beat our high score during a break. Casual games have become a part of our lives, accounting for over 30% of all app downloads. These aren’t just games, they’re a lifestyle.
And the best developers get that and deliver.
And guess what? People are willing to pay for a good experience. The average revenue per user (ARPU) for mobile games has soared from 91.5 USD in 2017 to an awe-inspiring 165 USD today.
Quality, my friends, is king.
This might seem surprising, considering the number of games is actually going down. But it’s a testament to the fact that when developers focus on creating meaningful experiences, players connect and invest in their games.
Here’s another fun fact – the average age of a mobile gamer today is 36 years old. We’ve come a long way from the days of 2D ping-pong. And we’re not stopping anytime soon.
As trends evolve and demographics shift, one thing’s clear – the allure of casual games is here to stay.
I think it’s worth keeping an eye on this space – because the future of mobile gaming is brighter than ever.
But hey, at the end of the day, it’s all just fun and games, right? Game on, folks!