Michael Bresler

The Most Valuable Thing AI Creates Isn’t Efficiency

When people talk about artificial intelligence, the conversation almost always starts with efficiency.

How many hours will it save?

How many tasks can it automate?

How much faster can we work?

They’re reasonable questions. They’re just not the most important ones.

Over the past year, I’ve worked with schools, synagogues, nonprofits, and businesses that are all wrestling with the same challenge: everyone feels busy, but few people feel like they have enough time to think.

Leaders spend their days reacting.

Staff move from meeting to meeting.

Great ideas are postponed because today’s work leaves no room for tomorrow’s opportunities.

That’s why I believe we’ve misunderstood the real value of technology.

Efficiency isn’t the destination.

It’s the doorway.

When we eliminate unnecessary work, we don’t simply save time.

We create capacity.

And capacity creates something even more valuable.

Possibility.

Possibility to mentor a new employee instead of rushing to the next meeting.

Possibility to build a stronger relationship with a donor or congregant.

Possibility to redesign a program that hasn’t changed in years.

Possibility to ask better questions instead of finding quicker answers.

Technology doesn’t create innovation.

People do.

Technology simply creates the space where innovation becomes possible.

One of the ideas I return to often is that leadership is less about managing today’s work and more about creating tomorrow’s opportunities.

That becomes almost impossible when every minute is already spoken for.

Perhaps that’s why creating capacity is becoming one of the most important responsibilities of leadership.

Not because being busy is bad.

But because organizations without margin rarely have the ability to adapt.

Jewish life has always understood the importance of making space.

Space to reflect.

Space to learn.

Space to connect.

Space to grow.

Those moments don’t happen by accident.

They happen because we intentionally create room for them.

Maybe that’s the real opportunity before us.

Not simply to become more efficient.

But to become organizations that have enough capacity to imagine something better.

The future will belong to the organizations that create the most possibility for people.

That’s a future worth building.

About the Author
Michael Bresler writes about the future of work, leadership, and organizations and how creating capacity can unlock greater human potential, possibility, and value. He is the founder of Broadheights, where they help organizations rethink how work gets done by improving processes, redesigning systems, and thoughtfully applying AI and emerging technology. His work spans Jewish day schools, Federations, foundations, nonprofits, and private-sector organizations. Michael’s perspective has been shaped by a career across financial services, health and welfare, publishing, and direct marketing, as well as decades of leadership within the Jewish community. He previously served as Board Chair of Beth Tfiloh Congregation and is currently on the board of the JCC Greater Baltimore. His work is grounded in a simple belief: technology should create more space for people to do what humans do best not simply help them do more. He writes and speaks about creating capacity, human-centered leadership, responsible AI, and how organizations and communities can navigate a rapidly changing world without losing the relationships, purpose, and humanity that make their work matter. Michael holds a master’s degree in Negotiation and Conflict Management.
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