Lisa Feldsher

The Post–October 7 Inverted World

Since October 7, 2023, the world has been turned on its head. Truth and lies have traded places. Terrorists are hailed as heroes. The indigenous are recast as colonizers. The victims of October 7—slaughtered, kidnapped, and raped—are smeared as oppressors, while those who started the war and refuse to end it are labeled victims of genocide.

In this upside-down world, moral clarity has collapsed. Celebrities parrot the language of terror at award shows. A proudly antisemitic “nepo baby” stands poised to become mayor of the most Jewish city in the world outside of Israel. After a murderous rampage at a synagogue, there are open, unchecked celebrations in the streets.

The international institutions meant to uphold justice are part of this circus. The UN Human Rights Council includes regimes that jail journalists and massacre minorities. China and Russia sit on the Security Council; a former Al Qaeda leader is treated as a diplomat. When real genocides unfold—in the Sudan, in Xinjiang, in Syria—the world shrugs. But when Israel, a democracy under siege, defends itself from the worst massacre of Jews since the Holocaust, it becomes a global pariah.

And perhaps most painful of all is the fracture within. Too many Jews have come to mistake public approval for moral standing. They spend more time condemning Israel than praying for our hostages and issue statements heavy with shame and light on solidarity, eager to prove to the world that they are the “good” kind of Jew—the one who criticizes Israel loudly enough to be invited back to the party. It’s a form of surrender masquerading as conscience. And in a moment when the Jewish state and we, the Jewish people, are fighting for our very existence, this moral confusion is an indulgence we cannot afford.

The tragedy of our time isn’t only that we are being targeted from all directions and that Israel must fight for its survival, but that the truth itself must. Two years on, the world’s moral compass is still on its head—and getting very comfortable there.

The ground may still be spinning, but we must remember which way is up. To meet lies with silence is to condone them. Our duty now is to speak out, stand firm in truth, and help turn this upside-down world right side up.

Am Yisrael Chai. Bring them home NOW. 

About the Author
Lisa Feldsher is a co-founding partner at Mind Over Media and has worked with many of today’s top brands, activists and authors. Throughout her career, she has used her media expertise to give voice to causes such as civil rights, anti-Semitism, women's rights, LGBTQ rights, animal welfare and intercultural co-existence and has written for publications such as HuffPost, Medium, Wry Times and Kveller.
Related Topics
Related Posts
Sign in or Register
Please use the following structure: example@domain.com
Or Continue with
By registering you agree to the terms and conditions
Register to continue
Or Continue with
Log in to continue
Sign in or Register
Or Continue with
check your email
Check your email
We sent an email to you at .
It has a link that will sign you in.