There is much science if not art about effectively drawing attention to one’s YouTube clips. There are dishonest ways and honest ways.
A dishonest way is to sow panic and promise you will give solutions.
An honest way is to advertise the real answers the clip gives.
All specialists seem to agree that interest-generating titles and cover pictures pay off. They seem to forget one thing that helps too.
Many fans will watch any clip from their favorite vloggers.
Let’s look at these guys with over 3 million subscribers.
Normally, their clips are happy ones, drawing a couple of hundred thousand views. Even if they’re short ones.
But a serious one about anti-Asian racism draws the same numbers.
If you look at the clips that draw millions, nothing special can be said about them except maybe that their themes would attract a general audience not necessarily interested in their violin/music vlogs.
Is it worth anything to attract the attention of people who don’t care about the videos you normally make? I don’t think so.
And then, sometimes, a clip that is at the center of their subject attracts millions because the clip is so good.
Is this really the result of smart advertising or just of quality?
Maybe it can be said that they get more views if their cover picture looks like the enthusiast public at Americans Got Talent TV Shows (gaping).
Maybe, more telling of the success of a clip is the number of thumbs up.
Their most-viewed clip, 8.8 views, has only 291K thumbs up.
Clickbaits seem less important than stated by specialists. To create a solid fanbase seems more valuable than to have occasional strong hits.