Keith Brooks
International Business Executive Living and Working in Israel

The waiting is the hardest part

Every day, family, friends, and business acquaintances send us messages or call to ask how we are doing and what is happening.

I want to say we are all-knowing and seeing, but we know less than you outside of Israel in many ways.

Internally, we know things you don’t. And that is how it works. We can’t tell you everything we know because in wartime, in this day and age, any piece of information we say, even offhand, could be a big deal for our soldiers and their plans.

Are we going into Gaza? Yes, we are. Some day soon.

Hopefully, for the last time ever in my lifetime.

Like I wrote last week, no one cared about the civilians in so many other wars. Why do people care now? I don’t see any of these people currently campaigning against any of the other 32 wars happening around the world.

Rockets are still being launched at Israel, but now we also have some from the North border we share with Lebanon.

Never a dull day in the Middle East.

But there’s not much to report from here in Rehovot, where I live.

Meanwhile, friends, family, and business connections are with their platoons everywhere, so every rocket could potentially harm someone we know. As of this writing, no rockets have been launched since last night at 9 p.m., almost 15 hours of quiet.

This is the essence of a small country that sometimes feels like a village because everyone knows someone someplace where everything is going on. Everyone, EVERYONE, is doing what they can to help the soldiers or the evacuated.

My son told me they stopped at a gas station, got out to grab a drink or food from the shop, and were told it was all free for them, whatever they needed.

Friends with restaurants, part-time side job foodies, and chefs I know are all making food to send to the front lines for soldiers. Food trucks are driving out there to provide food.

In the “war zone”. No one is worried about what will happen. They do it because they can.

So, there’s not much to tell everyone because where do I start?

We learn more every day about the atrocities that occurred, and that only feeds the need to end this finally so no one else in Israel, or the rest of the world has to deal with terrorists like this ever again.

Time is fleeting, and before you know it, it is 1 p.m., then somehow 6 p.m., and then you go to sleep, or try to, and do it all over again tomorrow as we wait for the endgame.

Meanwhile, we try to get work done as best we can. And wait, and wait, and wait.

About the Author
Keith Brooks made Aliyah in 2014 with his wife, 3 kids, and their dog. Keith writes about his Aliyah, Israel and Jewish life in general. Keith is CEO of B2B Whisperer, helping executives become better speakers and presenters. Keith advises B2B companies on their strategy as it relates to sales, pricing, marketing and competitive intelligence. Keith is a MassChallenge Israel mentor, an HCL Ambassador.
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