David Matlow
Owner of the world's largest Herzl collection

Treasure Trove: On Thanksgiving in Canada and Other Places

From the Herzl and Zionism Collection of David Matlow, Toronto (www.herzlcollection.com).  Photograph by David Matlow.
From the Herzl and Zionism Collection of David Matlow, Toronto (www.herzlcollection.com). Photograph by David Matlow.

The Thanksgiving holiday which gives us this long weekend in Canada has a long tradition in our country.  Long before European explorers arrived, First Nations across Turtle Island (for some Indigenous peoples, Turtle Island refers to the continent of North America) held ceremonies to give thanks for crops and for surviving the winter.  The first officially recorded Thanksgiving in North America was celebrated in 1578 upon the safe arrival in Nunavut of the fleet of English explorer Martin Frobisher.  In 1879 the Canadian Parliament declared November 6 as the official annual thanksgiving.  Only in 1957 did Parliament formally establish the second Monday in October as the day to give thanks for the country’s bountiful harvest.

In the United States, Thanksgiving is celebrated on the fourth Thursday of November.  Its history can be traced back to a harvest celebration held in 1621 shared by Pilgrims and the Wampanoag people.  President Abraham Lincoln established Thanksgiving in 1863 and its date was permanently set by an Act of Congress in 1941.

Thanksgiving was also celebrated in the Land of Israel (then called Palestine) during the British Mandate period.  Known as Deliverance Day and held on December 9, the holiday marked the capture of Jerusalem from the Ottoman Empire in 1917 during World War I.  The holiday was celebrated with religious services featuring prayers and readings in English, Hebrew and Arabic.

The Arab residents of Palestine mostly opposed the holiday and largely boycotted it as they viewed it as a celebration of foreign colonial rule (note that in this case the objection was to foreign colonial rule by the British).

From the Herzl and Zionism Collection of David Matlow, Toronto (www.herzlcollection.com). Photograph by David Matlow.

This card is one of a series of Flags of the World giveaways which were included in packages of Massary cigarettes sold in Germany in 1929 (Britisches Reich translates to “British Empire”). It depicts the ensign (a special flag flown on a ship to show its country of origin) of Palestine that was used on non-government ships belonging to residents of the territory from 1927 until the British Mandate ended in 1948.  The ensign has the British Union Jack and a white circle containing the word “Palestine”. 

The Massary Cigarette Factory was founded in Berlin in 1905 and, for marketing purposes, was named after Fritzi Massary who has a celebrated and glamorous opera star and actress of Jewish origin (although she converted to the Protestant religion in 1903).  Her association with the brand made these cigarettes very popular.  The company was acquired in 1929 but the Massary brand continued to be sold until the name was removed under Nazi pressure to remove all Jewish names and cultural icons from the marketplace.  

Fritzi Massary herself left Germany in 1932 due to Nazi persecution.  In 1939 she moved to Beverly Hills, California and lived there until her death in 1969.  While living in California, she presumably celebrated many US Thanksgiving holidays.

Some are questioning whether Canada has changed so dramatically that we should not be thankful for its bounty these days.  I don’t agree, but would note that for those thinking of alternatives, there is no Thanksgiving holiday long weekend in Panama.

For more treasures from the Herzl and Zionism Collection of David Matlow, which have appeared weekly in the Treasure Trove column in the Canadian Jewish News (www.thecjn.ca) since February 2021, see https://herzlcollection.com/treasure-trove

About the Author
David Matlow practices law at Goodmans LLP in Toronto. He owns the world's largest collection of Theodor Herzl memorabilia and his Herzl Project is designed to inform people about Herzl's work to inspire them to work to complete Herzl's dream. He is the Chairman of the of the Ontario Jewish Archives and past chair of Toronto's annual UJA Campaign and Jewish Foundation. More information about the Herzl Project is available at www.herzlcollection.com Over 200 items from David's collection were exhibited at the Bernard Museum at Temple Emanu-El in New York City in 2024 and 2025. David's weekly Treasure Trove column (including past columns) in the Canadian Jewish News can be found at https://herzlcollection.com/treasure-trove. David's regular #herzlbreak can be seen on Instagram, Tik Tok and Facebook. In 2026 David posted 100 Herzl artefacts in 100 days in the #Herzl100 which can be found on Instagram, Tik Tok, Facebook and YouTube..
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