Unleashing The Power Of Your Contact List


Networking is key in business. You probably already know that. It’s key for entrepreneurs, business leaders, freelancers… It’s also key for any employee. And it’s also key in other aspects of our lives, beyond the world of work, career and business. Networking, community and social connections are key to human beings, because we are social animals.

Surrounded with technology, it all became easier and much more effective. Or, did it?

Here’s one challenge you are probably familiar with. Just follow these questions:

  1. How many connections (and potential new ones, at reach) do you have on social networks such as LinkedIn, Facebook, Instagram, Twitter etc.?
  2. Don’t you love it that you can see latest updates on those people (for example, “David left company A and started to work for company B”)?
  3. But, would you necessarily want all those people in your private, intimate contact list?
  4. Speaking of your contacts, are they saved on your device, sim card, cloud services, or a mix of all the above?
  5. Do you actually bother to update them according to changes (for example, “update David from company A to company B, and get his new work email”)?
  6. Wouldn’t you want your personal contacts to always show recent information?
  7. Wouldn’t you want to control how others see you in their personal contact list?

That’s exactly the “user pain” we all know and feel. Our social networks allow us to access (almost) all our connections, with their profiles being a live database, which is of great value to us. It also allows us to communicate changes and updates on ourselves, to whoever we want to know.

However, we all have an “inner circle” of high-value connections as well, which we usually save as personal contacts. This important database is a static and mismanaged one, and it’s the one we probably use the most. Your WhatsApp contacts, for example, are mostly just a reflection of your personal contacts, which you actively saved, and who are on WhatsApp. You also probably have those contacts on your mobile device more than once (the “David from company A” you manually saved, David’s private email, David’s LinkedIn, Facebook, Skype, Viber, etc.). But, David will always stay on your phone as “David from company A”, although on any other social network he already updated that he’s at company B now.

So, why shouldn’t our personal contacts be a live database, just like our social network connections?

Imagine that you only save mobile numbers on your phone, and regardless of how you name them – you see their full name, where they work, their email, website, address… Anything they choose is important. And when they update it – so it does on your mobile. Imagine that you can update the way you appear in the contact list of anyone who saved your number.

That’s exactly what we are working on. After more than a year of “stealth mode” work, Keepin is about to launch. Keepin is an app that delivers a very simple value: Just save mobile numbers of people, we will do all the rest. And as long as both sides use Keepin – you will always see each other’s updated information. You control how others see you in their contact list, and they control how you see them in your contact list.

There’s so much more potential to this start-up than just the app – just think about businessea and their CRM systems, dealing with data, privacy matters and GDPR… This video explains a bit:

We are very excited about this project, and cannot wait to tell you more. In the meantime – you are more than welcome to try the Beta version of our app, for free of course:

Until then, Keepin touch 🙂

(Co-Written with Zachi Zach, Adv.)

About the Author
Assaf is passionate about promoting business in and with Israel, helping and mentoring entrepreneurs, advising young professionals with career planning and self-fulfillment, and more. Assaf acts as a brand ambassador of Israel as 'Start-Up Nation', speaking to thousands of businessmen, investors, entrepreneurs, young professionals, students and others, both in Israel and around the world. Assaf also works as a business development and marketing consultant to Israeli start-ups and others.
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