Woobi Nominated for the Digiday Video Awards – Best Video Distribution Platform

Woobi is proud to announce it has been chosen by the prestigious Digiday Video Awards as one of the four finalists for “Best Video Distribution Platform”.

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“Having recently launched its in-game programmatic video SSP, we, at Woobi, are honored to be nominated as part of this outstanding list of industry leaders for the 2016 Awards and are excited to be attending the upcoming Video Awards Gala in NYC in January 2017″.

Woobi’s programmatic platform removes the barrier of entry for brand advertisers who are looking for new, sizzling and engaging ways to reach their target audience.

Releasing the in-game  RTB Video platform opened new opportunities for brands and advertisers who are looking to expand their programmatic activity and find new ways to engage with their target audience, and engage with players during gameplay to become a part of the gaming experience, and create deeper brand affinity.

Woobi’s in-game programmatic platform and its award-winning technology are designed to captivate the audience’s attention. It also utilizes Woobi’s unique ability to study user interaction patterns, to display ads only when users are in a receptive mindset to engage.

Native In-game ad-units are now available at scale, with the comfort of using your existing campaign management platform, the confidence provided by 3rd party verification integrations and the precise audience targeting enabled by data partners.

As a result, Woobi delivers extraordinary view-through and click-through rates. Working with top-tier publishers, using its deep-targeting abilities and campaign optimization tools, Woobi guarantees brand advertisers reach their campaign KPIs.

“We are opening a new world of opportunities for brands today. The in-game ecosystem is developing rapidly. Time spent playing games has surpassed the time spent on TV. The mobile gaming penetration in the United States has grown from 25.9% in 2011 to 51.3% in 2015. This is one of the most favorite pass time activities across all demographics, geographic, and socioeconomic backgrounds,” says Chaya Soggot, Woobi’s CEO.

“This channel isn’t only massive, fun and fresh, it’s also highly effective for brand advertisers. Adding our targeting tools, the highest viewability rates and the confidence of third party verification tools, we are proud to present the most advanced in-game video advertising platform,” she says.

“No other mobile channel captivates the user’s attention in such an engaging manner and we at Woobi are committed to helping brands utilize this channel in a way that will truly benefit the user and create a positive campaign impact.”

Download the Nomination Case Study Here

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About the Author
Naama serves as VP Marketing at Woobi, a cross screen in-game advertising company, which specialises in creating dynamic engagement experiences. Prior to joining Woobi she co-founded and served as CEO at NRP, a company specializing in the Importation, in-licensing & Marketing of American brands. Previously she served as VP Marketing at BMBY SW Systems, and as VP Marketing at Be’eri Digital Group. Naama brings to Woobi over 14 years of experience in International Marketing Management, in both publicly traded (London and Israel) and private companies, and holds a BSc in Social Science from Bar Ilan University.
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