Katie Clift, at The Blogs

Dec 19, 2018, 8:42 PM

‘It’s no longer just about media’: Why 2019 will be defining for PR globally.

2019 will be a defining moment for public relations worldwide. The start of the new year will signal a new era where PR will come into its own, and finally define itself as an industry based on far more...

Dec 10, 2018, 5:41 PM

How to perfect a press release

Press releases – the most common staple in any great PR toolkit. If you’re a startup or new business in Israel looking to maximise your PR and gain great media traction for your company locally or internationally – perfecting the...

Nov 20, 2018, 2:22 PM

How much content is too much content?

This is an age-old question asked by PR and marketing teams across companies throughout Israel every week – how much content is too much content for a company to be promoting and publishing? Should we post on social media once,...

Nov 8, 2018, 8:14 PM

The number one investment startups need for continual media coverage

When startups in Israel first start to invest in international public relations for their company – they tend to think logistically. Many businesses think securing media coverage, and building the momentum to continued, lasting, consistent international news stories is all...

Oct 24, 2018, 3:46 PM

Sorry, no… your company can’t just buy a positive reputation.

Sorry to burst your PR bubble – but, contrary to what’s become popular opinion – you can’t just buy your way to a positive reputation for your company. You have to build a solid reputation – and yes, it...

Oct 17, 2018, 1:54 PM

Digital or Traditional Public Relations – which is a better investment?

For companies around the world, the debate about the effectiveness of digital versus traditional media placement is raging. The rise of new and social media, specifically for the purposes of marketing and advertising, and particularly in the last five years,...

Oct 9, 2018, 12:21 PM

5 International PR Tips Every Start-Up in Israel Needs

Adtech, Agriculture, Cybersecurity, Fintech, Health & Medical and more – whatever category your Start-Up falls into, investing in a solid public relations strategy is an absolute essential. Local media coverage about your company – its beginnings, development, vision, services, products...

About Me

Katie Clift is Director of Katie Clift Consulting Pty Ltd - an International PR Expert specialising in local & global campaigns across all industries. With more than a decade of experience in local and international PR, Katie moved from Australia to Athens in 2017. Her company engages clients around the world, across all industries (from start-ups and entrepreneurs to global construction and manufacturing, health, lifestyle, medical, travel, tech and NGO's). She is also proudly an International PR Specialist with Asset Ogilvy Public Relations. For just one organisation alone, Katie led a media and public relations team to achieve more than 8000 feature stories a year in print, broadcast, and online media, including 120 front page newspaper stories - worth millions of dollars annually. Katie is a leading media and public relations commentator throughout Europe and Australia - her editorials are regularly featured in Mumbrella (Australia), PR Week (UK) and Times Of Israel (Global). She is also an in-demand podcast guest and conference speaker, presenting most recently at Engage Prague 2018 and the Union for International Cancer Control’s World Cancer Congress (Paris).

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