Sarah Nadav is a behavioral economist and game theorist who studied under Nobel laureate Robert Aumann at Hebrew University. She is the founder of Miftan Labs, a strategic simulation company, and a member of the World Economic Forum Expert Network.
She is the author of The Identity Trap (2026), published on SSRN. Her career spans fintech, behavioral design, and strategic consulting, including roles at Wix Payments and Vayyar, and she was a Barclays-Techstars founder. An American-Israeli dual citizen based in Tel Aviv, she developed the Miftan Protocol and the Iranian People's Fund — a mechanism to redirect frozen Iranian assets to American terrorism victims and the Iranian people — under active missile fire during the current conflict. Her work has been featured in Forbes, Bloomberg, PBS, HuffPost, and the Jerusalem Post. Full details at www.miftanlab.com.
