Deb Lust Zaluda

Building Zionism within Israel: Rekindling the vision from within

Agricultural high school students supported by Jewish National Fund-USA tend to the land.
Agricultural high school students supported by Jewish National Fund-USA tend to the land (Source: JNF-USA)

Zionism is not a chapter in a history book — it is a living, evolving mission. Born from the dream of Jewish self-determination, it inspired generations to return to the Land of Israel, build cities from sand, and breathe life into a nation reborn. But Zionism did not end with the founding of the State. Today, its next frontier lies not in repurchasing land but in reclaiming purpose — building Zionism from within.

A Living Vision for a Flourishing Society

The Israel of today is strong and vibrant, but also diverse and deeply complex. Challenges persist — social inequality, political polarization, cultural fragmentation — and they demand a renewed Zionist response. That response must be rooted in unity, mutual responsibility, and a shared commitment to our homeland’s future.

Modern Zionism must be more than patriotic sentiment. It must be expressed in action: through education, social innovation, environmental stewardship, and community building. Fortunately, this vision is already alive — embodied by programs and initiatives shaping Israel’s soul from the inside out.

A New Zionism: Inclusive, Inspiring, Internal

Reimagining Zionism from within demands that we move from ideology to action, from history to vision. It means embracing Zionism not as a political platform but as a civic mission — a shared project that calls on all Israelis and our Diaspora to contribute to the strengthening of our ancestral land.

  • Educational Zionism: We must teach Zionism not just as a series of historical events, but as a living conversation. Schools should inspire pride in Israel’s achievements and cultivate a sense of responsibility for its future. A curriculum rooted in values, identity, and the diversity of the Jewish experience strengthens young Israelis’ sense of belonging.
Students at Muss. Source: (JNF-USA)
  • Social Zionism: Building Zionism from within means closing the opportunity gaps between communities. Investing in the Negev and Galilee, empowering underrepresented populations, and ensuring access to housing, education, and employment is not just policy — it’s a Zionist act.
  • Environmental Zionism: Caring for the land has always been a pillar of Zionist thought. The people of Israel have already achieved remarkable feats through their recommitment to environmental stewardship. From sustainable agriculture to green energy to water innovation — a modern fulfillment of “making the desert bloom” is happening right before our eyes, yet we can’t lose momentum now.
  • Cultural Zionism: Israeli identity is multifaceted, shaped by Jews from more than 100 countries and a growing non-Jewish citizenry. Fostering a culture that honors this mosaic — through music, art, literature, and tradition — deepens the national narrative and enriches the Zionist journey.

Educating for Identity and Purpose

Jewish National Fund-USA-supported programs exemplify educational Zionism in action. Through outdoor education, experiential enrichment, and leadership training, we connect Israeli youth with the land, fostering a deep appreciation for nature, history, and civic responsibility. By guiding teens through Israel’s landscapes — physically and ideologically — these programs build a generation that knows its roots and is ready to grow.

Similarly, the planned World Zionist Village, spearheaded by Jewish National Fund-USA, will be a global hub of Zionist learning and exchange in Be’er Sheva. It will bring together Israelis and Zionists from around the world in a dynamic environment of education, leadership development, and cross-cultural dialogue. This initiative positions Zionism as a global conversation with a local heart — reinforcing Israel’s role as a center for Jewish peoplehood.

The planned World Zionist Village (Source: JNF-USA)

Strengthening Society Through Shared Responsibility

To build Zionism within Israel is also to reinforce the moral foundations of the nation: mutual responsibility, justice, and social cohesion. Jewish National Fund-USA-supported youth leadership programs that support farmers and safeguard Israel’s open spaces represent a powerful model of modern Zionism in action.

Other supported initiatives combine agricultural work with high school studies, where students learn to love the country, connect to the land, and unlock their potential as Israel’s future leaders, all while offering support to farmers in Israel’s North and South.  These students embody values of service, connection to the land, and solidarity with those who build and sustain it. In doing so, they remind Israelis that Zionism is a daily act of contribution and care.

Agricultural high school students supported by Jewish National Fund-USA tend to the land. (Source: Adam v’Adama)

In the Negev and Galilee, the programs and initiatives we support are restoring a sense of mission and opportunity in Israel’s periphery, ensuring that no region or community is left behind. This is Zionism as nation-building — inclusive, empowering, and forward-looking.

From Legacy to Leadership

These programs and many like them are shaping the next chapter of Zionism — one built not just on memory but on momentum. They inspire young people to lead, teach shared values through action, and foster a sense of purpose that transcends politics and speaks to the heart of our Jewish people.

Zionism today is not only about defending the state; it’s about defining it. It is about building a society that is just, strong, and whole — where diverse voices contribute to a common destiny.

A Call to Build, Together

The future of Zionism lies in our hands — in nature,, on the farms, in the classrooms, within the walls of the World Zionist Village, and in every Israeli who asks, “What can I give to my homeland?”

Building Zionism within Israel is not a nostalgic endeavor. It is a vibrant, ongoing movement to shape our homeland into a beacon of Jewish values, innovation, pride. As Herzl taught us, “If you will it, it is no dream.” The will is alive — and so is the work.

Let us build – and rebuild, together.

About the Author
Deb Lust Zaluda serves as President of Jewish National Fund-USA. A lifelong Chicagoan and highly involved community member, Zaluda spent 25 years as a successful attorney before turning her attention to her two lifelong passions – Israel and philanthropy. In addition to leading the organization, she is a member of its Sapphire Society and the immediate past Chair of its Go North West Task Force. Locally, she has served as President of Jewish National Fund-USA’s Chicago chapter. Zaluda also started her own Israel travel business that combines philanthropy and experiential travel. She has visited Israel numerous times and continues to work directly with its people to create a more resilient and prosperous Jewish homeland for all of its residents.
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