Don’t Miss Your Corona Crisis Opportunity


Like many people, you too probably lost your job, or at least your income until the Corona crisis is over. Realizing that nothing good will happen in the short-term is exactly the key to unlock your opportunity for the long-term. If, of course, you are willing to work for it. Now is your time to invest in your long-term career goals.

Even before the Corona virus crisis, due to the nature of my work and the message I am trying to promote, I used to get quite a lot of requests for help from people in my community. That is to say, mostly young professionals who seeks advice with regards to their careers, and especially Olim and international young professionals who moved to Israel.

As you can imagine, since the global outbreak of COVID-19, and the implications in Israel in particular, I have been getting much more than the usual. Young professionals who are also fresh immigrants are very vulnerable, and it’s scary. I totally understand that. Therefore, after many talks with many people in the past week since the lock-down began in Israel, here is the main message I find myself sharing with more and more people:

  • Breathe. You will most likely laugh about Corona in two years, forget about it in 10 years, and really forget about it in 50 years (but that will already be because of your age).
  • Don’t make long-term strategic decisions based on short-term circumstances. Manage your career like a business. You decided to move to Israel? This is a strategic step for you. Don’t change your mind just because of the current situation. However, maybe you just have to. Use the regret test to make strategic decisions.
  • Get to work! Decided to stick to your plans in Israel? I salute you. But, don’t sit on your couch watch TV and rank Corona memes and jokes, waiting for the crisis to be over… Don’t be sad that you’re stuck with rent, overhead and with no income. Get mad. It will help you start doing the right things and be pro-active. Mad is better than sad.
  • Start investing in what you want to happen the day after Corona. It begins with understanding what you want for yourself in the long-term, mid-term and short-term. Thinking like a business unit, this is your strategic business plan, so focus and define your goals.
  • Understand where you are unique and valuableRegardless of what you want, think about where someone like you is needed. Thinking like a business unit, it’s not just “what I want to sell and to who”, but also “who could use someone like me, and for what“. Embrace your advantages.

  • Now is the time to build relationships with the right people. Applying for jobs like a storm-trooper with an automatic machine gun? Good luck. But, think about being a sniper as well. Thinking about your career as a business – don’t “sell”, biz-dev! Make a list of companies and people you want to work for after Corona, and reach out to them in a clever way that is not about asking for a job, but adding value. Talk to them about the day after Corona, and how could someone like you help them grow quickly to compensate for these times. Don’t try to persuade them, but ask clever questions.
  • Build a relationship with them, knowing that they are also struggling right now. Understand that they are not hiring now, but once Corona is over, they will need to hire fast. You want to already be in their mind when this happens. Here’s an example for some of the efforts I am doing in this regard (not looking for a job, but I am running a business):

  • Even if you keep your job, act on the upcoming changes in the office. Many of them are opportunities. Kept your job and thinking about returning to the office the day after Corona? It’s going to be different… Even as an employee, think like a business unit and look for the “gold” in the “gray” in order to add more value to your employer (customer) and by that unlock your growth opportunity.

Since Passover is around the corner, if you ask me, one of the things that the Corona crisis will do is advance the inevitable. The world of work is changing rapidly, and there’s a new desert out there. There are also ways to get to your Promised Land. COVID-19 simply throws us out of the Land of Goshen in Epypt, even before we tell Pharaoh “let me people go” pro-actively. So, in a way, this is our career Exodus story.

While most people are busy hording seeds, this is the time to plant.

About the Author
Assaf is passionate about promoting business in and with Israel, helping and mentoring entrepreneurs, advising young professionals with career planning and self-fulfillment, and more. Assaf acts as a brand ambassador of Israel as 'Start-Up Nation', speaking to thousands of businessmen, investors, entrepreneurs, young professionals, students and others, both in Israel and around the world. Assaf also works as a business development and marketing consultant to Israeli start-ups and others.
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