Heaven and 7-Eleven

Walk into a 7-Eleven and you will have a choice of 3 coffee cups. The color you select gets immediately reflected on a special website and mobile app.

The convenience chain has been using coffee cups to calculate voter sentiment in the US presidential election since 2000.

Red supports the Republican nominee, blue the Democratic nominee and the “speak up” purple is for the undecided (currently at 41% nationally, while the others are tied at 30%).

7-Eleven claim their polling has mirrored the actual election.

Our sages teach that a similar daily tallying is currently happening in Heaven. During the month of Elul, G-d ranked our good deeds and blunders of this past year ahead of Rosh Hashanah – the “day of judgment.”

Beginning this Wednesday, the 18th of Elul, every day is used to mirror and rectify our wrongdoings of each of the 12 months of the year. We are thus given the opportunity to influence the result by choosing more “good cups.”

The more mitzvos we do in the coming days, the better shot we have at being blessed for a happy and sweet new year.

About the Author
Rabbi Yehuda Ceitlin is the Outreach Director of Chabad Tucson and Associate Rabbi of Congregation Young Israel of Tucson, AZ. Ceitlin is a certified instructor of the Rohr Jewish Learning Institute (JLI) in New York.
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