I find it strange that anti-Zionist Haaretz may use a picture of the present-day symbol of Zionism, Israeli PM Benjamin Netanyahu, to sell subscriptions. I cannot imagine Bibi endorsing Haaretz or Haaretz paying him royalties for using his image.
Of course, one could say that if one knows anything about Haaretz, one cannot suspect Bibi of endorsing it. Still, I don’t see the New York Times using a head shot of Trump in its ads.
I’m not knowledgeable in (Israeli) law but a quick search on the Internet seems to say that indeed, this kind of celebrity advertising is not free.
It seems that common law’s “right of publicity” prohibits using someone else’s “name, image, or likeness” for commercial purposes without first obtaining that person’s consent.
Of course, one could argue that this fits a publication that wittingly confuses reporting the news with creating news, and being Israeli with being fairly Zionistic. But I would say, one of the sources of its power to spread so widely words hostile to the Jewish State is that it pretends to be a legitimate Israeli voice. (It should be published from Iran.)
Since the backbone of both anti-Semitism and anti-Zionism, I have found, is taking liberties with the truth, it is crucial to expose Haaretz as not a fair representation of what is going on in the Middle East.
That its editorial offices can operate inside of Israel says more about the illogical leniency of Israeli freedom of speech (allowing people to spread lies and incite hatred (as I showed many times) should not fall under free speech, as I recently explained) than that it should stand for it bringing an insider’s vision on what happens locally.
Haaretz appeals to the best of the traditional Jewish stands (being fair, anti-racist, pro-helping the poor, etc.) and abuses these sensitivities to promote anti-Zionist ideology disguised as fair reporting.
You could argue that it is ‘unfair’ to demand of an untruthful publication to sell itself honestly. I don’t think so. And there are plenty of anti-Zionists with great face-recognition to use in its ads.
As much as Haaretz doesn’t belong in Israel, it doesn’t deserve Bibi’s pic in its ads. Bibi or some other Zionist should sue them.