Moshe-Mordechai van Zuiden
Psychology, Medicine, Science, Politics, Oppression, Integrity, Philosophy, Jews

Is Haaretz violating the law by using a Netanyahu picture to promote itself?

My screenshot of any Haaretz article in the first seconds after opening it.
My screenshot of any Haaretz article in the first seconds after opening it.

I find it strange that anti-Zionist Haaretz may use a picture of the present-day symbol of Zionism, Israeli PM Benjamin Netanyahu, to sell subscriptions. I cannot imagine Bibi endorsing Haaretz or Haaretz paying him royalties for using his image.

Of course, one could say that if one knows anything about Haaretz, one cannot suspect Bibi of endorsing it. Still, I don’t see the New York Times using a head shot of Trump in its ads.

I’m not knowledgeable in (Israeli) law but a quick search on the Internet seems to say that indeed, this kind of celebrity advertising is not free.

It seems that common law’s “right of publicity” prohibits using someone else’s “name, image, or likeness” for commercial purposes without first obtaining that person’s consent.

Of course, one could argue that this fits a publication that wittingly confuses reporting the news with creating news, and being Israeli with being fairly Zionistic. But I would say, one of the sources of its power to spread so widely words hostile to the Jewish State is that it pretends to be a legitimate Israeli voice. (It should be published from Iran.)

Since the backbone of both anti-Semitism and anti-Zionism, I have found, is taking liberties with the truth, it is crucial to expose Haaretz as not a fair representation of what is going on in the Middle East.

That its editorial offices can operate inside of Israel says more about the illogical leniency of Israeli freedom of speech (allowing people to spread lies and incite hatred (as I showed many times) should not fall under free speech, as I recently explained) than that it should stand for it bringing an insider’s vision on what happens locally.

Haaretz appeals to the best of the traditional Jewish stands (being fair, anti-racist, pro-helping the poor, etc.) and abuses these sensitivities to promote anti-Zionist ideology disguised as fair reporting.

You could argue that it is ‘unfair’ to demand of an untruthful publication to sell itself honestly. I don’t think so. And there are plenty of anti-Zionists with great face-recognition to use in its ads.

As much as Haaretz doesn’t belong in Israel, it doesn’t deserve Bibi’s pic in its ads. Bibi or some other Zionist should sue them.

About the Author
MM is a prolific and creative writer and thinker, a daily blog contributor to the TOI. He is a fetal survivor of the pharmaceutical industry (, born in 1953 to two Dutch survivors who met in the largest concentration camp in the Netherlands, Westerbork, and holds a BA in medicine (University of Amsterdam). He taught Re-evaluation Co-counseling, became a social activist, became religious, made Aliyah, and raised three wonderful kids. He wrote an unpublished tome about Jewish Free Will. He's a vegan for 8 years now. He's an Orthodox Jew but not a rabbi. * His most influential teachers (chronologically) are: his parents, Nico (natan) van Zuiden and Betty (beisye) Nieweg, Wim Kan, Mozart, Harvey Jackins, Marshal Rosenberg, Reb Shlomo Carlebach and lehavdiel bein chayim lechayim: Rabbi Dr. Natan Lopes Cardozo, Rav Zev Leff and Rav Meir Lubin. * Previously, for decades, he was known to the Jerusalem Post readers as a frequent letter writer. For a couple of years he wrote hasbara for the Dutch public. His fields of attention now are varied: Psychology (including Sexuality and Abuse), Medicine (including physical immortality), Science (statistics), Politics (Israel, the US and the Netherlands, Activism - more than leftwing or rightwing, he hopes to highlight Truth), Oppression and Liberation (intersectionally, for young people, the elderly, non-Whites, women, workers, Jews, GLBTQAI, foreigners and anyone else who's dehumanized or exploited), Integrity, Philosophy, Jews (Judaism, Zionism, Holocaust and Jewish Liberation), Ecology and Veganism. Sometimes he's misunderstood because he has such a wide vision that never fits any specialist's box. But that's exactly what many love about him. Many of his posts relate to affairs from the news or the Torah Portion of the Week or are new insights that suddenly befell him. * He hopes that his words will inspire and inform, reassure the doubters but make the self-assured doubt more. He strives to bring a fresh perspective rather than bore you with the obvious. He doesn't expect his readers to agree. Rather, original minds must be disputed. In short, his main political positions are: anti-Trumpism, for Zionism, Intersectionality, non-violence, democracy, anti the fake peace process, for original-Orthodoxy, Science, Free Will, anti blaming-the-victim and for down-to-earth optimism. Read his blog how he attempts to bridge any discrepancies. He admits sometimes exaggerating to make a point, which could have him come across as nasty, while in actuality, he's quit a lovely person to interact with. He holds - how Dutch - that a strong opinion doesn't imply intolerance of other views. * His writing has been made possible by an allowance for second generation Holocaust survivors from the Netherlands. It has been his dream since he was 38 to try to make a difference by teaching through writing. He had three times 9-out-of-10 for Dutch at his high school finals but is spending his days communicating in English and Hebrew - how ironic. G-d must have a fine sense of humor. In case you wonder - yes, he is a bit dyslectic. November 13, 2018, he published his 500st blog post with the ToI. If you're a native English speaker and wonder why you should read from people whose English is only their second language, consider the advantage of having a peek outside of your cultural bubble. * To send any personal reaction to him, scroll to the top of the blog post and click Contact Me. To see other blog posts by him, a second blog - under construction - can be found by clicking on the Website icon next to his picture.
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