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Marketing 101: Why you should have an English voice mail message…

With all the digital communications tools available, there are still many people who rely on the phone - and Israelis need to be ready for them
Prime Minister Benjamin Netanyahu talks on the phone. (Gideon Markowicz/Flash90)
Prime Minister Benjamin Netanyahu talks on the phone. (Gideon Markowicz/Flash90)

This is sort of overstating what should be obvious, but if you are growing a company, and if you are growing it outside of Israel, you should have your voice mail have a message in English, and Hebrew (if need be).

Let people know it's you... how you prefer to be contacted, and do it in English... (photo by me... shot in NYC)
Really old schoo, but very effective.  Yes, using voice mail still works… (photo by me… shot in NYC)

Using a smartphone / iPhone for  voice calls is old school, but sometimes having a real time conversation, or having the ability for someone from afar to reach you, and leave a voice mail can really help.

  1.  Leave your voice mail in English.  Make it short, and tell the caller your prefered method of being reached.  Email, Messenger, via LinkedIn, smoke signals?
  2. Having a voice mail with your voice let’s people know they actually reached you.  I can’t tell you how many times I call someone, it goes to voice mail, it’s in Hebrew, and I have no clue if I called you, or someone else.
  3. List your phone number on your email signature.  This is especially useful when you are meeting someone for the first time and you can’t find each other.
  4. If you are traveling, or expect to not be able to respond sooner than later, then set the expectation accordingly.
  5. Ask the person to leave a detailed message if you don’t know them.

Own it.

It’s yours to own.

Own your voice mail and help those trying to reach you help you in return.

About the Author
Alan Weinkrantz is a Tech PR / Startup Communications advisor to Israeli and U.S. companies, and is the Brand Ambassador and Senior Advisor for James Brehm & Associates, one of the leading IoT (Internet of Things) strategy and consulting firms.
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