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Ali Serim
Climate Advocate

Maybe words are not helping?

Few terms have captured the imagination and concern of society as profoundly as “global warming” and “climate change.” These phrases, akin to characters in a dramatic novel, possess their own histories and origins, entwined with the lives and labors of illustrious figures.

Brain Words

Words play a crucial role in shaping our perceptions and actions, particularly through their influence on the brain’s processing of information. The brain relies heavily on language to interpret and respond to the world around us. When we hear or read words, our brain rapidly associates them with past experiences, emotions, and sensory inputs. This complex network of associations can significantly influence our thoughts, feelings, and behaviors. For example, words with positive connotations can trigger a sense of comfort and safety, while those with negative connotations can evoke fear or urgency. Therefore, the language used to describe phenomena like climate change can either motivate action or create complacency, depending on the emotional and cognitive responses they elicit.

The brain’s response to language involves multiple regions, including the prefrontal cortex, which is responsible for higher-order thinking and decision-making, and the amygdala, which processes emotions. When words trigger emotional responses, they can amplify the brain’s attention to certain issues and prioritize them for action. However, if the language used downplays the severity of an issue or frames it in a way that seems less threatening, the brain may not allocate the same level of urgency to addressing it. This phenomenon is evident in how the term “climate change” might be perceived as a gradual, natural process rather than an immediate crisis, leading to a lack of prompt action.

Moreover, the brain’s tendency to seek cognitive ease and avoid discomfort can further influence how we respond to different wordings. Terms that are familiar and less alarming can lead to a more passive response, as the brain prefers to avoid the cognitive and emotional discomfort associated with confronting serious threats. On the other hand, stark and urgent language can activate the brain’s threat response system, prompting quicker and more decisive actions. Understanding how the brain processes language and the emotional responses it triggers is essential for effective communication, especially when addressing critical issues that require immediate attention and action. Therefore, carefully choosing words that convey the appropriate level of urgency and seriousness can help overcome potential barriers to action and drive more effective responses.

Global Warming

The notion of “global warming” emerged into the scientific discourse much like a dashing hero making a bold entrance at a ball. It was Wallace Smith Broecker, an eminent geochemist and oceanographer of his day, who first breathed life into this term. In 1975, he published a paper with the title “Climatic Change: Are We on the Brink of a Pronounced Global Warming?” in the esteemed journal “Science”. Like a suitor’s ardent declaration, Broecker’s words alerted the world to the potential peril of rising carbon dioxide levels and their power to warm our planet. His articulation was not merely scientific; it was imbued with a sense of urgency and clarity that captured the attention of both scholars and laymen.

Broecker’s contribution is akin to a gentleman of high regard, whose introduction at a social gathering sets tongues wagging and hearts aflutter. His term, “global warming,” was succinct, evocative, and carried with it a foreboding sense of change that could alter the very fabric of our earthly abode. However, the term “warming” itself, with its cozy connotations, can be misleading. It evokes images of warmth and comfort, potentially downplaying the dire consequences that Broecker intended to convey.

The etymology of “warm” traces back to the Old English word “wearm,” which encompasses meanings related to warmth, heat, or fervor. This historical root reflects the fundamental human experience with warmth as a comforting and essential element for survival and well-being. Over centuries, the word has retained its core meanings, continuing to evoke images of physical and emotional comfort, and a sense of pleasantness that is deeply ingrained in our language and culture.

Psychologically, warmth is often associated with comfort, safety, and positivity. These associations are not merely metaphorical but are grounded in our evolutionary past, where warmth was crucial for survival, signaling a safe and nurturing environment. This connection between warmth and positive emotional states is evident in numerous aspects of human behavior and communication. For instance, people often use warmth-related language to describe affectionate relationships and supportive social interactions. The psychological comfort derived from warmth, therefore, has significant implications for how we interpret and respond to various stimuli and situations.

This intrinsic bias toward perceiving warmth as positive can have unexpected consequences, particularly in the context of global issues such as climate change. The term “global warming” might subconsciously invoke a sense of comfort rather than urgency or danger, leading people to underestimate the severity of the threat it poses. This linguistic framing creates a potential barrier to urgent action, as the comforting connotations of “warming” can dampen the perceived immediacy of the crisis. Understanding the psychological impact of language is crucial in addressing the communication challenges surrounding global warming and fostering a more accurate public perception of the urgency required to tackle this global issue.

Climate Change

As with any grand narrative, the plot thickens and the cast expands. Enter James Hansen, a scientist of NASA, whose impact on our understanding of climate was as profound as the arrival of a heroine with wit and insight to spare. While the term “climate change” had been whispered in the hallowed halls of science for decades, it was Hansen who, in the 1980s, brought it into the vibrant light of public consciousness.

Hansen’s testimony before the United States Congress in 1988 was nothing short of a pivotal scene in our ongoing drama. With the eloquence and gravity of a seasoned orator, he expounded on the broader shifts within our climate system—shifts that encompassed not merely the warming of our planet, but also the alteration of weather patterns and the increased frequency of extreme meteorological events. His words painted a picture of a world in flux, a grand canvas where every brushstroke signified a deeper transformation. Yet, “climate change,” while broad and encompassing, may lack the immediacy and alarm that the situation demands. The term “change” suggests something neutral or even positive, akin to the seasons turning, rather than the potentially catastrophic impacts it signifies.

The word “change” originates from the Old French word “changier,” which means to alter or exchange. This etymological root reflects the fundamental nature of change as a shift from one state to another, whether in physical, emotional, or situational contexts. Over time, the concept of change has been woven into the fabric of human experience, representing an essential aspect of life that can bring about transformation and new possibilities. The historical journey of the word underscores its multifaceted implications, ranging from simple alterations to profound transformations in various domains.

Psychologically, change is often perceived as neutral or even positive, frequently connoting growth, improvement, or natural progression. This perception is deeply embedded in our cultural narratives and personal experiences, where change is seen as a catalyst for development and betterment. Whether it’s through the lens of personal development, technological advancements, or societal progress, change is often embraced as a necessary and beneficial force. This optimistic view is reflected in how individuals and societies approach new opportunities and challenges, framing change as an integral part of evolution and success.

However, this generally positive perception of change can lead to a significant underestimation of the adverse impacts of climate phenomena. The term “climate change” might evoke a sense of natural progression rather than a dire warning, thereby reducing the perceived urgency for immediate and robust action. The neutral or positive connotations associated with change can create a psychological barrier, making it harder for people to grasp the severity and immediacy of the climate crisis. To effectively address the issue, it is crucial to reframe the narrative around climate change, highlighting its potential for severe disruption and the urgent need for comprehensive and proactive measures to mitigate its impacts.

Historical Context

Yet, our tale would be incomplete without a nod to those early pioneers whose insights laid the groundwork for all that followed. In the latter days of the 19th century, the Swedish scientist Svante Arrhenius made calculations that foretold how changes in carbon dioxide levels could influence Earth’s temperature. His work, like the prologue to a great novel, provided the scientific foundation upon which later chapters would be built.

Arrhenius’s efforts, though critical, were but the quiet prelude to the more public declarations of Broecker and Hansen. These heroes of mine, through their respective contributions, brought forth the terms “global warming” and “climate change,” terms that now resonate with the urgency of a lover’s plea and the gravity of a solemn vow.

Conclusion

In this modern age, where science and society are as intricately entwined as the plots of our favorite novels, the origins of “global warming” and “climate change” serve as a reminder of the power of words and ideas. Wallace Smith Broecker’s introduction of “global warming” and James Hansen’s championing of “climate change” were pivotal moments that drew the world’s attention to the unfolding drama of our climate. These terms, much like the characters in a beloved Austen novel, continue to shape our understanding and response to the profound changes affecting our planet.

However, one must acknowledge the criticism that the terms “warming” and “change” might impart a sense of benign transformation rather than the grave reality they represent. The term “warming” can evoke a misleading sense of comfort, while “change” might suggest a natural, and potentially positive, evolution. This misinterpretation could lull society into a false sense of security, undermining the urgency required to address these critical issues. The benign nature of these words can obscure the serious consequences they aim to describe, making it imperative for public discourse to emphasize the severity and urgency of the situation.

The true narrative of climate change is far from the gentle, gradual shift that the term “change” might suggest. It involves rapid and unprecedented transformations, with severe consequences for ecosystems, weather patterns, and human societies. By focusing solely on the mild terminology, we risk ignoring the catastrophic impacts that these changes can bring about, such as extreme weather events, sea-level rise, and widespread ecological disruption. Thus, the language used must convey the gravity and immediacy of the threat, pushing society towards more robust and immediate action.

In essence, while the terms “global warming” and “climate change” have been instrumental in bringing environmental issues to the forefront, it is crucial to critically examine how their phrasing might affect public perception and response. As we move forward, a deeper understanding of the terminology and its implications can help drive the necessary action to mitigate these profound challenges. Much like the protagonists in a classic novel, we are called to navigate the complexities of our situation with wisdom, resolve, and a sense of urgency, ensuring that our collective future is secured against the perils we face.

About the Author
With a diverse and dynamic career background started more than two decades ago in Ernst & Young, I bring a wealth of experience in auditing, corporate consulting, entrepreneurship, climate advocacy and publishing. My journey began in auditing, where I honed my ability to scrutinize financial statements and processes, ensuring accuracy and compliance in various industries. Transitioning into entrepreneurship, I founded and developed businesses, implementing innovative strategies that drove growth and operational efficiency. As a corporate consultant, I've advised businesses on strategic decisions, helping them navigate complex market dynamics and enhance their competitive edge. My dedication to social and environmental causes is evident in my active role as a climate advocate, where I've collaborated with NGOs and engaged in volunteer leadership to promote sustainable practices and policies. Additionally, my diplomatic endeavors have involved facilitating discussions and partnerships between stakeholders to address global challenges, particularly in the realm of environmental sustainability. This blend of professional expertise and voluntary commitment highlights my comprehensive approach to contributing to societal and environmental well-being.
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