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Zack Rothbart

‘Do you have relatives in Europe that you would like to bring to the US?’

How jarring, to find ads for party cruises and luxury resorts published next to reporting of the grim and grisly news out of Europe (PHOTO ESSAY)
It was not uncommon for pre-war American Jewish newspapers to feature sickening accounts of persecution on the same pages as cruise and resort promos. (composite image: The aftermath of Kristallnacht, November 10, 1938/Colorized ad from The Sentinel, January 9, 1939; from the National Library of Israel Digital Collection)

The General Post Office of Vienna was in uproar. Important and less important officials were running to and fro; there was an air of mystery and consternation about the place. For something unusual had happened; among the big parcels sent by post was discovered a huge packet addressed to ‘The Fuehrer and Chancellor, Herr Adolf Hitler.’ The parcel was crudely wrapped up; the handwriting was big and almost childish. Surely there was something wrong about it. Was it a  bomb, sent by some Jew who wished to avenge his own and his people’s suffering on the Fuehrer? The matter had to be investigated.

And so the packet was opened and in it was found the dead little body of an infant a few days old, tenderly wrapped in a white shawl to which there was pinned a letter in the same big childish handwriting. The letter was also addressed to ‘The Fuehrer and Chancellor of Germany, Herr Adolf Hitler’ and read as follows:

I, Elisabeth Sultzer, Viennese, aged 32, am sending you herewith my firstborn infant which I have strangled with my own hands as a present to you for your treatment of myself and my family. Signed Elisabeth Sultzer.”

While trying to escape Austria, Sultzer’s husband had been murdered by the Nazis before her eyes, depriving her unborn child of a father and depriving Elisabeth of her sanity.

The grisly scene was reported by prominent London-based Jewish journalist William Zukerman. It was published in newspapers across the United States alongside ads for Caribbean party cruises, luxury hotels in Miami Beach and resort vacations in Hot Springs.

Tragically absurd in hindsight, this was certainly not uncommon in the pre-war American Jewish press.

In the January 5, 1939 issue of The Sentinel, Chicago’s leading Jewish newspaper, ads offering sunshine and pleasure far away from home appeared alongside the story of Elisabeth Sultzer, other reports of Jewish suffering in Europe and efforts to help refugees. From the National Library of Israel Digital Collection

Kristallnacht had taken place two months prior.

Interior view of the destroyed Fasanenstrasse Synagogue in Berlin, burned down on Kristallnacht, November 9-10, 1938
During the two day pogrom known as Kristallnacht, some 30,000 Jews – including those pictured here marching in columns – were arrested and subsequently deported to concentration camps (Bundesarchiv / CC-BY-SA 3.0)

At the end of the month in which Zukerman’s piece was published, Hitler publicly declared:

Today I will be once more a prophet: if the international Jewish financiers in and outside Europe should succeed in plunging the nations once more into a world war, then the result will not be the Bolshevizing of the earth, and thus the victory of Jewry, but the annihilation of the Jewish race in Europe!

Zukerman would later share fellow reporter Henry Shapiro’s poetically chilling account following the liberation of Babi-Yar, outside of Kiev, where the Nazis and their collaborators had committed one of the Holocaust’s largest massacres, murdering nearly 35,000 Jews in just two days and more than 100,000 people total over two years:

I stood by the pit and stirred the sand which covered the mass. Only a little stirring uncovered strands of bloodstained human skulls and other bones, children’s shoes. And then I stirred the memories of men who could testify of the mass murder that took place there.

A Russian-born immigrant to the United States, Zukerman spent years reporting on European current events from London, refusing to shy away from exposing uncomfortable truths about what was being done to the Jews, as well as the widespread indifference to those truths.

The irony of this particular ad combination – published less than two months after Kristallnacht – could hardly have been lost on its readers. It also appeared in the January 5, 1939 issue of The Sentinel.

Beginning in the 1930s, he strove to draw readers’ attentions to the unspeakable crimes being perpetrated against European Jewry, employing powerful and heartbreaking vignettes to do so.

A dead infant sent via post to Hitler.

A dozen middle-aged Jews beaten to death at the gates of the Sachsenhausen concentration camp; those who survived missing eyes. Mutilated. Unconscious.

Dr. Freilach, the last Jew left in the Sudeten town of Hohenstadt. Everyone else had fled following the Munich Agreement, which gave the Nazis control over Hohenstadt, where his family had lived for generations. Too old to start a new life elsewhere, he had decided to stay, looking after the synagogue, now his own personal house of prayer. The Nazis forced the elderly man to burn it to the ground with his own hands. Dr. Freilach went home and killed himself before his Nazi tormenters could.

“It is these particular tragedies, the pain and humiliation of the individual Jewish man, woman and child which matter most in the present holocaust,” Zukerman wrote to his international readership in January 1939.

“Jewry as a whole will certainly outlive Hitler and Nazism, but thousands of individual Jews are being done to death in circumstances which would shame the beasts of the jungle. It is about these that we must shout loudest.”

This article first appeared on “The Librarians,” the official online publication of the National Library of Israel. Check it out for more stories on Jewish, Israeli, and Middle Eastern history, heritage and culture.

About the Author
Zack Rothbart is a Jerusalem-based writer and publicist. He is currently Senior Strategist at Concrete Media, and previously served as the National Library of Israel's international spokesman. Zack tries to learn something from everyone, and lives with his endearing and thought-provoking family, for which he is grateful. Feel free to email him via the "Contact Me" link above.
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