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Small Teams. Big Impact. That’s what’s happening in Startup Nation, Israel.

When it comes to tech success, it's the little things that count
At work in an Israeli accelerator (Photo credit: Courtesy)
At work in an Israeli accelerator (Photo credit: Courtesy)

Everyday, people ask me what I am seeing in Israel.

Who are the cool startups? Where is the innovation? Who’s under the radar that we should be paying attention to?
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Every day, I am really lucky to meet great startups and entrepreneurs. And every time someone asks me about what’s hot or cool I have the same answer over and over.

What is really happening are the small teams that may not not become huge, massive, scalable and create gazillions in wealth.

Sure there will always be success stories, but much depends on your definition of “success.”

Want to know what’s really cool, hot, neato, awesome, etc.?

Pay attention to what Elisha Kuchar and Moshe Porat are doing at MESH — Modiin Entrepreneurs’ Startup Hub.

Mosey slightly out of Jerusalem and really, really pay attention to what Rachel Moore and Amy Gottlieb Shuter are doing at Gush Etzion.

Slightly to the north of Herzliya, and based at what I could call a paradise ranch house that is the closest thing to The Garden Eden, Enon Landenberg and his compadres are “venture building” small factories with big ideas. Be sure to follow Enon, along with Natalie Edwards.

And while you are at it, watch what Clifton Flack is doing at SUBS.

At the other end of the value chain we now have Techstars (follow Liron Rose) and 500 Startups (follow Adam Benayoun). Oh.. over in Jerusalem, MassChallenge Israel (follow Israel Ganot) are now here.

I say, pay attention to both sides of the spectrum.

And pay attention to what Gil Abrams (follow and listen to him big time) in what he calls “The Periphery,” and is doing something really cool with the MoneyTrain that will be circling the country on December 15.

It’s the critical mass that matters.

And given the geographic contiguity and the fact that we live in very compact country, where the chances of random and collision are not so random, everyone and everything here matters.

It’s not about one company; it’s about the small teams who are making big impacts in their own respective ways.

One does not over-shadow the other.

They add to each other’s value and contribution to what makes Startup Nation, Startup Nation.

Art by Rackspace Hosting by Gapingvoid –  commissioned by Robert D. La Gesse (who you should also really really really follow).

About the Author
Alan Weinkrantz is a Tech PR / Startup Communications advisor to Israeli and U.S. companies, and is the Brand Ambassador and Senior Advisor for James Brehm & Associates, one of the leading IoT (Internet of Things) strategy and consulting firms.
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