Omri Hurwitz
Tech Marketer & Media Strategist

Tech Leaders: Guy Altagar, CEO, Unlimited Robotics

Guy Altagar, Unlimited Robotics Photo Source: Unlimited Robotics

Welcome to my Tech Leaders Interview Series, where I interview impactful leaders and ask them to share tips and techniques that have benefited them, both in their personal and professional lives. 

This interview is with Guy Altagar, Co-Founder & CEO of Unlimited Robotics. 

About Guy: 

Guy is a seasoned entrepreneur with vast experience in B2C products who loves innovation and the challenges of making products that disrupt traditional industries.

What are your main productivity tips? 

Wake up early. Try to do any type of sport before the rest of the world wakes up. Then take 30 minutes to plan the rest of your day and imagine what your day will look like. I find sports and prior planning to be the most important and most efficient ways to produce the best results. Much smarter people than me have already researched the field of productivity, and one of them, Prof. Dan Ariely, mentioned that the most productive hours are the first 2 in the morning, so my advice is to focus on the hardest task first. 

What is your favorite drink? 

Mezcal is great. Any agave-based liquor always takes me to the best places in creativity.  

How do you deal with stress and anxiety? 

I just remind myself that every day is a new day that starts in the morning. That sentence gives me hope and optimism to embrace the stress and anxiety and remember that tomorrow we start the day all over again, and things that happened yesterday don’t necessarily happen today.  

Your tips for aspiring entrepreneurs? 

It’s a very long journey, and you should focus on the goal while enjoying the road. Don’t let others’ success or failure impact you (either way). They are going through different journeys with different challenges. Try to learn from others as much as you can, and get up quickly after you fall.  

Who in the Tech industry would you like to meet for lunch? 

Not necessarily from the current tech industry, but I was dreaming for a long time to meet Leonardo De Vinci. One of the first multi-talented innovators in history.  

If you could live anywhere, where would it be? 

There is a small cabin in Vancouver Island (in British Columbia) that I sometimes dream of getting back to, seeing the whales going north in the summertime. But to be honest, there is no place like home. Tel Aviv is in my heart. 

What is your favorite book recommendation? 

I don’t have one favorite book, but many. If you put me in the spot, I CAN recommend two books; each has taught me a different lesson:  

  1. The Little Prince ( by Antoine de Saint-Exupéry) – Taught me to keep it simple and to always be optimistic.
  2. The Fountainhead ( by Ayn Rand) – Taught me that thinking out-of-the-box (like Howard Roark in the book) could bring you to amazing places.

Why are you in Tech? 

I think it is one of the best places to make an impact in scale. You have many ways to impact the lives of others, but with technology, you can reach many lives in a relatively short timeframe and in a simple manner. 

About Unlimited Robotics: 

The Israeli start-up, who I work and collaborate with, has 26 team members, most of them engineers and software developers, was founded by Guy Altagar, a serial entrepreneur with vast experience in product marketing; Martin Gordon, the company’s Chief Product Officer, who has gained experience in software engineering in elite units in the Israeli Defence Forces; and Dr. Eli Kolberg, the company’s CTO, who until recently led the robotics department in Bar Ilan University. The company’s HQ is in Israel, and it has a presence in California, Colombia, and Georgia. The company is funded by leading investors, among others, by Avishai Abrahamai, the CEO and founder of (Nasdaq: WIX), who serves as a board member in the company.  

Thanks for reading the article. 
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About the Author
Omri Hurwitz is a Tech Marketer and Media Strategist. His client portfolio consists of some of the leading companies and start-ups in Tech. He writes for several media channels including Entrepreneur, Yahoo Finance, Forbes, Tipranks, The Times Of Israel, New York Tech,, Newsbreak, The VentureCation, Hackernoon, Benzinga, and more.
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